Countertop displays are a great marketing tool. They can be used by a retail business that wants to sell something or they can be used for marketing purposes by a business that wants people to know about them. They can be effective, but there are times when they do not work. Often times, the reason a counter top display does not accomplish what is needed is because of where it is placed. It is important that anyone that is using these displays thinks careful to make sure they get the best possible results from their display.
Start with the Display
The first thing to think about is the display itself. It needs to be something that catches the eye of anyone that passes by it. Simple corrugated cardboard displays might be easily ignored if they do not have any designs or wording. Adding the right graphics and making the display colorful are a good way to get it noticed.
It is also important for the display to tell a story. It needs to show off what it is displaying and give people a reason for taking whatever is in the display. The right pictures and words can easily be added to the counter top display. Without this, it may not produce the results that are expected.
Placing the Display
A great looking display is only one part of the battle. It is also important to put the display in a place where people will notice it. The most common place for a display on a counter top is where the customer is checking out. When the person is in line to check out, they have the time to look around. A good display in this location will be able to catch the customer’s eye and give the display a chance to work.
Displays for a product that are in high volume traffic areas are another good idea. Because these displays are on a countertop, it is also a good idea to put them at eye level for anyone to see. It is a good idea to not only try to come up with the right placement of the corrugated cardboard displays initially, it is also a good idea to monitor the effectiveness of the placement over time. It is not difficult to move a display that is not working to another location.
When a business takes the time to design a good display and puts it in the right place, they stand a good chance of having the success they want with it.