Tag Archives: custom printed tape

Improve your Brand with the Right Shipping Accessories

There are some products that have become so ingrained in the public’s mind, that their name has become the name of the product. Tissues are often referred to as Kleenex. When people see two big yellow arches, they know exactly what restaurant they are looking at. This is the miracle of creating a brand. When a company is able to market what they offer so well that people recognize it without hearing the name, they are usually very successful.

It takes time to create a brand that is recognized by many consumers. It also takes a marketing plan and effort. There are some businesses that do not know how to make their brand something that is wanted by others. The key is to make sure that you have your company’s name, its products and its message in front of people as often as possible. Because many businesses are involved in e-commerce and are shipping their products to the customers. They have a unique opportunity to help create their brand without pushing it on people. The use of shipping accessories provides that opportunity.

  • Boxes – There is no reason to have products shipped in boxes that have plain brown wrappers unless you are sending something you do not want people to know about. The use of custom designed boxes could help a company get their brand and message out to the consumers every time they ship their packages.
  • Custom Printed Tape – The tape that is put on the boxes to secure the package is another opportunity to market the business. Having messages, contact numbers and website addresses on the tape along with a logo is another way to improve the brand recognition of a business.
  • Custom labels – Like the custom printed tape, the custom labels can be used to build the image of the brand for the company. It is not something that should be left blank.
  • Wrapping paper– The paper that the product is wrapped in and the material used to fill up the box and protect the items being shipped can also be filled with the name of the business or some other message that will make the brand easier to see.

A business should use any blank space they have when they using shipping accessories on their packages to make sure that it is identifiable. It will be seen by plenty of people. The better the message is and the more ways that it is delivered the more branding that will occur. Given time it will help make a business more successful.


Custom Printed Tape – Use It For Your Packaging Needs

You can select from readymade tapes or you can be innovative by getting custom printed tape, bearing your company logo and any other information that you need. This is an innovative and cost effective form of advertisement as well. Imagine your boxes and other packaging materials advertising your company all the way up to the destination! You can get them made in any kind of width that you need and when you order in bulk, they are still relatively cheap. Sending a package to a customer with your own customized tape will say a lot about your company and it will help to make your company a household name.

Types of Tapes Available

In this day and age, you can get just about anything the way you want it and the same is true when it comes to custom printed packaging tape. Here are the different kinds of tapes that you can choose from:

  1. Polypropylene tapes are considered the standard ones that most people go for since they are economical and strong. They can withstand a lot of pressure and they are easy to use, especially when you have to pack a lot of items. Printing on this tape is easy and since the tape is extremely durable, your printed information will also last a long time. You can also get extra strong, heavy-duty tape for those special packages, which need to go a long way.
  2. Paper tapes are another option that you can consider as they are eco-friendly while being inexpensive. They can be recycled too and will show everyone that you care about the environment. Another advantage of using paper tapes is that they can stick to dusty surfaces and can be used for almost any type of packing.
  3. Another widely used custom printed tape is the PVC kind which comes with a good vinyl backing and is used to seal heavy boxes.

Advantages of using customized tapes

When you make a custom printed packaging tape for your company, you are promoting your company in a very unique way. It will also help build trust as it tells your customer that you take every measure to make sure that the product arrives safely. You can even use the tapes to store your company products and it will help you to take stock meticulously. You can even get the tapes printed with promotional material and information that will be of value to the customer.