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Why are Custom Labels a Good Idea

Custom Labels

The internet has allowed many people to open up their own business. It does not take much to sell products over the internet. When people have the right product to sell, they can find people to buy it. There are many things that a person has to do be successful selling things on the internet. They have to have a product people want, they have to market the product they are selling, they have to be able to take orders, they have to collect the money and they have to ship the product they sell to the customer. It is during the last step of shipping the products that many people fail trying to operate the business.

There are many reasons that a person can fail to handle the shipping of the products. They have to make sure that they have the packaging materials for the product. One of the materials that can be used, but is often not thought about is custom printed labels.

The labels can be applied and can be addressed so that the product will be shipped to the proper address. They can also be used to mark the package to help with shipping instructions or to let people know that the product is fragile inside. All of these things are reasons why custom made labels can help make sure that the customer is able to get the product they order.

While the fact that custom labels ensure delivery of the product, there are other ways that they can help the person running a small business on the internet. These may not be as obvious, but they are very important.

Custom printed labels can include more than the business name or the business address. They can include a logo or a motto for the business. During and after shipping the boxes with the labels on top will be seen by many people. Having a logo printed on the labels is a great way to build brand awareness and to market a business to others.

Custom labels also make a business look more professional. The customer does not have to know how big a company is. With the printed labels, the business can look much larger than it actually is. That may help build repeat business and more business.

These are just a few of the reasons for small businesses to turn to the printed labels. The amount of money that is spent is an investment that will pay itself back over time.

Why Add Custom Labels to Your Product

When people look at a product on the shelves of a store, the first thing they do is read the labels. Many buyers make the decision to buy something because of the label. The label is responsible for many things and plays a large role in the success or failure of the product. That is why it is a good idea to find out how to get custom labels.

What can labels do?

Putting a label on the product may seem like a simple thing. You put the name of the product on the label and you are done. When this is all that the label is used for, an opportunity is missed. There are many things that can be accomplished with the right label.

  • Branding – The label can be something that is easy to recognize Through the use of color, size, shape and design, it is possible to recognize the product without even reading the name. That type of recognition means more people will buy a product because they are aware of the product before they even try it.
  • Slogans – In addition to creating a logo or brand that is recognizable, coming up with a slogan can also help improve the sales of the product. Many people will know the slogan that is found on custom labels and will immediately know what the product is. That familiarity will translate into more sales.
  • Information – The label can also provide information about the product. Food products can include the ingredients and the nutritional information. There can also be information that may make people interested in a product. Including the words gluten free or Made in the U.S.A can help people decide to buy a product over something else.

Setting a product apart

Labels can be used to help set one product apart from others. Custom coffee labels can present an image of a high quality product through the use of color. They can include words such as premium or other similar phrases that make their product appear special. The labels are a very important part of the selling of a product. Without the right label, people will not be able to differentiate one product from the next.

Whether a company needs coffee labels or some other type of label, having them customized make sense. Without a special label, the product has nothing that makes it different from the rest. Marketing experts have understood the need for great labels for a long time and work hard to make sure that anything they do is better than the rest.


Qualities of Custom Labels That Get Results

Each product that your company produces can have dozens if not hundreds, of competing products vying for customer dollars. Even if you know that your product outperforms the majority of your competitors’, if you can’t get people to choose your product over the others then they will never know.

One way to grab the attention of shoppers is through custom labels that announce your product. If the label is eye-catching then your product stands a better chance of being selected out of the hordes of other competing products lining the shelves.

Following are some of the qualities of successful custom labels that you can incorporate into your next product project.

Communicate without Words

Colors and images speak to a person’s psyche and grab their attention without them usually realizing it. Therefore, you can use both color and images to communicate positive messages to consumers contemplating what products to buy.

The colors and images you use should be connected to your brand as well as your product. For example, if your company sells bottled water, then you may want to use the colors blue and silver in a logo that contains the image of a wave. This way, customers will instantly recognize your brand regardless of what new item you produce. Think of Pepsi and its wavy blue and red circle as an example.

Select Text Wisely

Once you have a good foundation of color and image, you can add text. The words and fonts used on custom labels are extremely important. They must balance the overall look of the label, not be too distracting, and they need to compliment your brand.

When selecting text, take care when selecting fonts. The general rule of thumb is never use more than two varying fonts on your labels. You also want to select a font that best accentuates your brand, like the cursive font used to add more elegance to the brand name Coca-Cola.

You also want your label to be readable without customers having to squint. For example, if you produce wine, then you want shoppers to be able to read the important details from the aisle. If customers have to pick up your bottles to read the wine labels, then you have probably used more text than necessary.

Consider Label Size

The size of your labels is just as important as what’s printed on them. The label should be sized in direct proportion to your product. If the label is too small then people will pass by without noticing it. If it is too large, it can look tacky or be damaged during handling processes.

High-quality wine labels and other custom labels from specialized companies like Instabox can make your products stand out above your competitor’s.


Custom Labels – Use Them Creatively

Labels can be used in many ways, but they are most commonly used to display the most basic information about a company or product. However, custom labels can be made to be an effective advertising tool and can be displayed attractively. Labels can be made in all sizes and in a variety of shapes. They can have a full color display with attractive graphics and witting slogans. Some unusual shapes that you can use for a label are ovals, circles and squares rather than the usual rectangles. You can also have them cut into funny and unconventional shapes which are sure to catch the customer’s attention.

Use them everywhere

You can use them as packaging labels also and use them wherever you want to. You can paste them on boxes, packages, letters, and other products or even on your desk. You can paste them on mugs, calendars, envelopes and any other item. You can use them to advertise your products by sticking them on promotional materials and when you print all the important information on them, they turn into a compact brochure. They can be distributed to all customers and stuck in unconventional places. The idea is to make a small thing like a label, speak a thousand words.

Unusual finishes

You can get a clear backing for your labels which will add a unique touch, especially when you want to stick them on windows. You can also get them in other unusual finishes when you print them on a gold or silver foil. To really catch the customer’s attention, you can get fluorescent finishes. You can get your desired shape by having them die-cut and while this may be a little bit more expensive than conventional shapes, the end result is well worth it. People love to look at unusual things and when they receive packages with an unusual custom labels, they will remember it for a long time.

Make them count

Do not just make packaging labels with ordinary information but make them in such a way that they really catch customer’s attention. They should be aesthetically pleasing while putting across a powerful message to your customers. Make them functional and decorative at the same time and you will save a lot of money. Don’t just settle for a label that is good enough, make sure it has the look and impact you want.


Custom Labels Help Make Your Move Easier

When you are preparing for a move, packing can be a nerve-wracking process. What happens if you get to your new home and don’t know where to start unpacking, or if you aren’t sure which boxes go in which room? What will you do if you aren’t able to find what you need? Fortunately, by following a few simple tips to use custom labels, you can make the process easier on you and your family.

Label Your Items by Room

It is important to distinguish boxes that are meant for different rooms, as this can make it easier to unpack. To do this, invest in colored price tag stickers or packaging labels, and make sure you choose a size that will be easily noticeable. Then, designate a specific sticker to a certain room. For example, use green stickers for all the boxes containing kitchen items, and use orange stickers for all items designated for your bedroom. If you are using stickers with the actual name of the room, be sure to spell out the entire word rather than just using the label of “B”, as this could be difficult to distinguish from the bathroom or the bedroom.

Label Using Different Colors

Once your boxes have been packed, use colored labels or stickers to differentiate them from the rest of your packages. Place these stickers on the sides and on top. Then, when you get to your new home, place the matching labels on the door frame to the corresponding room. This way, when you unload the moving truck, your movers can easily take the box to the room where it belongs.

Make a List for Your Custom Labels

To ensure that you don’t lose anything, make a list to inventory your boxes. Number each one and then place the corresponding number next to the box description on your list. For example, your list might state: 1 – Bedroom; 2 – Bathroom. Taking this inventory will be especially helpful if you are using a moving company, as you will know if something has gone missing right away. You will also know exactly what you’ve lost, and this can be important for filing an insurance claim.

Designate Breakables Using Custom Labels

When using labels to pack for your move, it is important to designate which boxes are fragile. Write the word “FRAGILE” in large letters on the box so that your movers will know that delicate items are inside. It is important to ensure that labeling is clear when it comes to these boxes.