Tag Archives: corrugated displays

Where are Paperboard Displays Used?

Paperboard displays have plenty of uses. The displays can come in any size or shape. They can fit on a table or counter or they can be freestanding. They are designed to catch people’s attention. They can also be sued to send a message to anyone that sees them or that reads what is on the display. The displays can be used in conjunction with the tools such as ballot boxes. These displays can be used in a variety of ways. While it may be up to a person’s imagination to come up with different ways to use these displays, there are some uses for them that are more common.

  • Trade shows – One of the most common places to see corrugated displays is at trade shows. The displays can have graphics printed on that attract people to see what they are displaying. They can help attract traffic to a booth at a trade show. They can also be used to hold a ballot box for a contest. When people at the trade show fill out a slip of paper with their name and information and put it in the box, the person running the booth can use this information for their mailing list for future promotions. The displays can be something that helps a booth at a trade show stand out when it is used.
  • In-store displays – Another common use of a paperboard display is to display in-store promotions. They can be used to promote a product or an event in the store. They can be placed somewhere in the store where they are easily seen. The display will make whatever is near it more noticeable to the customers by attracting people to the display.
  • Information – Corrugated displays can also be used to convey information to people that are passing by. It may be a schedule for an event or it may be information that people need to know about the location they are at. The displays can be placed where they are needed for people to see them.
  • Outdoor displays – Businesses can use the displays to help them bring more people inside of their business. With bright colors and good graphics, the displays are an effective tool. The only issue with using these displays outdoors is the weather. It is possible that the weather may affect how long the displays last.

The displays that are made out of cardboard are not usually meant for permanent use. The material that is used can last a long time if it is properly cared for, but because the cost of these displays is relatively low, they are usually only used temporarily.


Paperboard Display Strategies That Increase Sales

Competition for customer dollars is fierce and the battle only intensifies as the struggling economy and climbing prices eat away at their cash. In order to boost sales, store owners and managers have to get creative in how they present both the layout of their store and the displays they use to attract customers to various items.

Here are some successful strategy ideas from Instabox for using corrugated displays to attract customers and increase sales.

Catch Them at the Entrance

In today’s helter-skelter world, people are pressed for time and constantly rushing through one activity just so they can rush to another. When shopping, people tend to go straight to listed items, pick them up and hurry through checkout.

However, that is bad news for store owners. In order to slow people down, you want to catch their attention with bright, attractive displays at the entrance point(s) of your store. Displays that work best include seasonal items like key Christmas electronics, or products that encourage customer interaction such as plants to touch and smell.

Create Destinations

A store that simply consists of aisles can make people feel like mice running through a complicated maze. This sensation causes people to move through quickly in order to find the exit, much like the mouse in the maze.

Again, getting shoppers to slow down is a key element in boosting sales. Therefore, give them destinations at the ends of aisles by utilizing displays of discounted items. People that know an appealing paperboard display awaits them at the end of each aisle will slow their movement through the aisles.

Break Up Monotony

Corrugated displays also make great mid-aisle arrangements that slow shoppers down. Customers tend to rush through store aisles and only scan for the products they need, particularly if the aisles are long.

However, by placing an attractive paperboard display here and there throughout your aisles, people tend to stop and look at those particular items being offered. Once they stop at the display, they also tend to more closely look over the shelved items in the display’s background.

Use Warm Shapes

Researchers have found that people are attracted certain shapes over others. Two of the shapes that both attract people and set them at ease are circles and U-shapes. Use this to your advantage by either choosing corrugated displays designed with these shapes or creating those shapes in the display’s background.


3 Benefits to Using Custom Display Boxes

Using corrugated displays allows you to share your product in an easy to manage, attractive manner. You can have your display designed to your specifications allowing for your display boxes to be placed wherever they need to be and in an attractive manner. The dimensions, colors, and utility are up to you, allowing for versatility and flexibility. Here are three benefits to using custom corrugated display boxes for your business.

  1. You can increase awareness of your unique brand without using gimmicks.
    Your clients will recognize your brand right away by seeing the familiar packaging. If your corrugated displays proudly tote your logo and brand colors, you are inspiring brand loyalty. Your company name is already synonymous with quality, now you can ensure that your high quality products will be recognized anywhere that you place them.
  2. The installation of custom display boxes is quick and painless.
    When you are planning to place a new display box, whether you need 1 or 100 you can easily choose the specifications and dimensions. You can fit your display box between two others, or set up on a table by itself. You can choose to design a box that sits on the floor and stands three feet tall if you want. Corrugated display boxes allow for so much flexibility that the possibilities are nearly endless.
  3. Custom display boxes are an inexpensive solution to furthering your advertising dollars. As with any custom designed products, the more corrugated boxes that you order, the greater your savings are. As mentioned previously, your brand will be displayed proudly for potential clients to see. The more that your brand is shared on your display boxes, the more chance there is that you will run into a new potential customer. With lower cost options available, you will be able to spread your display boxes further allowing for a greater reach.

Some businesses wonder aloud if creating custom boxes are worth the extra expense and effort. The answer is; yes, if the reach of your brand is important to you. Word of mouth and brand recognition are two of the most important ways that people experience a new brand. When your potential clients see your brand in the places that they go, they will begin to feel excitement when your products come up in conversation. Your display boxes will be the beginning of that excitement.