When Christmas time rolls around, kids tear off the wrapping paper without a second thought. They do not care how the gift looks when it is wrapped, they only care about what is inside. There are many businesses that sell products that believe customers are just like children at Christmas. The only thing they care about is the product that they are buying. These retailers may be underestimating the power of retail packaging.
The creation of vacuform packaging materials has allowed business to display their products in a whole new way. This type of packaging allows manufacturers to put their products into custom retail packaging that allows the customers to see exactly what it is they are getting. This has become a very powerful marketing tool. The packaging allows people to see what they are buying, but the actual product is still protected from damage when it is handled by the customer.
This is one of the best examples of retail packaging that helps sell a product, but it is not the only one. A soda bottle that has a special shaped is often instantly recognized. The shape of the bottle has become a part of the brand image of the product. When it is easily recognized, more people will buy it.
Candy boxes that come in heart shapes are another example of custom retail packaging. It is easy to tell what is inside when the package is handed to an individual. There is less of a need to rip the package open, because the person knows what to expect as soon as they see the package.
These are just some of the things that are accomplished by the power of custom retail packaging. Other things can also be accomplished. If the custom packaging is able to fit the item that it holds well, it can protect the item better. There are also many custom retail packages that become a part of the product. Imagine the cereal boxes that also serve as the bowl. When the packaging is combined with graphics, others are able to recognize what is inside as well. They may decide that they want it based on the packaging that they see.
Kids may want to see what is inside of the wrapping paper, but they have learned to enjoy the custom packaging as well. They have grown up with this type of packaging and they have come to expect it. Of course, they may still rip through the packaging to get to what is inside, but at least they pay some attention to the packaging at first.