Unlike advertising, in which you would need to shout from the rooftops to grab a consumer’s attention, innovative product packaging sends out efficient pick-me-up signals which are irresistible even to the harshest of cynics. Also, you might call it a final sales pitch, particularly because it’s common knowledge that emotions will play a big part as it’ll come to buying. Thereby, it is not a coincidence as brands that have the greatest recall value (Coca-Cola, Apple, Nike) are the ones that invariably invest a good amount of thought behind all of their packaging.
As consumers, entering a grocery store and locating countless aisles of similar brands may be assaulting to the senses. What will you believe happens next? The huge variety of goodies being displayed compels a consumer to recall and associate a specific type of package with their choice of brand. Recognizable brands will have an absolute edge, no doubt, yet think… who’ll possibly pick up a Coca-Cola that is packaged inside a steel gray can that has black letters rather than the flashy, regular white and red? Innovative packaging, with a business logo emblazoned across it will make an established brand stand above the competition. A legal attention grabbing tactic, it’ll test a consumer’s loyalty to the brand will reinstate the presence of a recognized brand.
There isn’t any denying that us humans are a judgmental bunch, and we’ll take a lot of pleasure in developing preconceived notions based upon looks. As a seller, it’d be a crime not to cash in upon a golden opportunity such as this one. Have you ever thought about why a Barbie always comes inside a pink box? Or that a men’s deodorant is mainly packaged inside black cans? Science has a part to play here, yet the plain explanation is that businesses stereotype, and consumers willingly succumb. There’s a reason why Tiffany & Co. uses a unique aqua blue box that has a white ribbon to pack jewelry in, and Nike designed a unique stadium shoe box for football-crazed kids.
Packaging isn’t restricted to appearances and retail packaging supplies, mind you. It’ll go beyond ribbons and wrappers as it’ll come to specific wares, especially perishable commodities. In these types of instances, freshness will rate above everything else and product packaging standards have to comply. The USFDA will have certain rules concerning edible products packaging, and manufacturers must adhere to those.