Tag Archives: custom retail packaging

Custom Retail Packaging has Many Advantages

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Every day, millions of products are being shipped all around the country and the world. Manufacturers have to ship their products to the retailers. Online retailers have to ship the products they sell to their customers. There are many things that can go wrong during the shipping process and having products arrive damaged or broken is at the top or near the top of the list. No one wants to receive a shipment with a box only to find out that what was inside was damaged. Someone has to pay for the damage and no one wants to absorb that cost.

One of the best ways to avoid this problem is through the use of custom retail packaging. This helps businesses in many different ways.

How Custom Packaging Helps

Once a box is shipped, it is out of control of the business that shipped it. They may not have control over what happens during shipping, but they are still responsible for what is inside the package. By turning to custom retail packaging, the shipper is able to better protect the items that are inside the box. The box will be the proper size, it will have the right retail packaging supplies to keep it safe during shipping and it will be strong enough for the type of product that is inside.

Because many companies rely on freight forwarding the package that is being shipped can go through many hands. With the addition of custom labels and graphics on the box, it will be more recognizable and less likely to become lost.

The custom graphics on labels and boxes are easy to add during the box manufacturing process. They will not only aid in the shipping process, they can work as an advertising tool for the company that is doing the shipping. A logo, company name and company information can help build brand awareness can become a powerful marketing tool.

The Downside of Custom Packaging

The biggest downside that people will see when it comes to custom packaging and retail packaging supplies is the cost. Standard boxes and shipping supplies are made in bulk and the costs to produce them can be lower than a custom packaging. While the cost of the material may be more, that does not take into account what the custom packaging can save in the end. From cheap advertising to not having to pay for damaged products, to packages arriving in a timely fashion, the savings from the custom packaging can make it much more cost effective than any other method of packaging.

Keep Valuable Items Safe with Custom Retail Packaging

Custom Retail Packaging

Custom retail packaging is a necessity for any business. Not only can choosing a customized option help to better market your unique business, but these boxes and packaging items can ensure that your items are arriving at their final destinations safely. Find out how your custom retail packaging supplies will help to keep your valuable items safe throughout the shipping process.

Durable Packaging is Essential for Transport

When it comes to shipping out your items, durable and safe packaging is important to avoid potential damage. Many of your customers may be spread out across the country, so custom retail packaging solutions are needed to make sure your products are delivered safely. You never know how your package is going to be handled once it is on its way and is out of your control, and choosing the right retail packaging supplies can ensure that your valuable items are arriving at their final destination safely.

Custom Retail Packaging is Needed for Freight Forwarding

Regardless of how your package will be shipped to its final destination, it is important to consider the potential hazards your items will experience throughout the process:

  • Ground transportation. Ground transportation is the primary method of freight forwarding and shipping items from one side of the country to another. Therefore, it is important that you take certain precautions to make sure that your items are being protected from damage. Custom retail packaging and boxes can help to prevent against damage that could occur from mechanical or manual hazards during loading, unloading, and transfers.
  • Rail transport. Some freight shipments are made via train, and with this transportation method, hazards tend to be a little more excessive than road transportation. Depending on the boxcar in which your package is placed, it can experience intense damage, so custom retail packaging can help to safeguard your products.
  • Air transport. Air transport is becoming increasingly popular for shipping terms, and it is the fastest method for transferring goods from one location to another. Aircraft engines can cause shock and vibrations that can harm the items in your package, so specialized packaging should be considered to prevent potential hazards.

There are a variety of reasons why you might want to invest in custom retail packaging when shipping out your items, but the safety of your valuable products should be one of your top considerations. By investing in these packaging solutions, you can rest assured that your items will be traveling to their final destination safely.

[11/17/15]

When to use Custom Retail Packaging

For some businesses, a box is a box is a box. They may think that there is no need to spend extra time or money packaging their product. As long as the box they choose for their products is able to keep it from being damaged, that is all that is needed. There may be times when this is the right approach, but there are other times when custom retail packaging makes sense for a business.

What does it offer?

Custom retail packaging allows a business to present its products in a much better way. It makes it possible for consumers to see the product in the best possible way. Plastic packaging that displays the product can make it easier for a consumer to decide what the product is like and how they can use it. Adding graphics to the packaging will provide the consumer with the information they need to make a decision. The packaging can make it easier to place the product on the shelves and it can make it stand out from its competitors.

When is it the right choice?

Custom packaging is not always the right choice. There are times when it is not necessary and that the return on the investment will not be recouped. A business needs to decide when to use the basic type of packaging and when they should do a more custom design of their packaging. There are several things that can be taken into account.

  • Who will see the product – The way that people see the packaging will play a large role in what type of packaging to use. When the product is put in areas where it is very visible, getting custom made packaging can be the smartest move. If the product is not going to be seen by many people, it may not be worth the expense.
  • How is the packaging used – A custom type of packaging can offer more protection than other types of packaging. Many times a plastic packaging that conforms to the product will not be able to be reused. The packaging will end up in the trash soon after it is opened. If a business wants their packaging to be reused, they may want to take this into account.
  • The cost – In the end, the final decision about whether to use custom packaging may come down to the cost. There can be additional costs associated with this type of packaging. A business has to decide if this cost is worth it and whether it will help the business generate more revenue in the future.

[3/16/15]

Never Underestimate the Power of Retail Packaging

When Christmas time rolls around, kids tear off the wrapping paper without a second thought. They do not care how the gift looks when it is wrapped, they only care about what is inside. There are many businesses that sell products that believe customers are just like children at Christmas. The only thing they care about is the product that they are buying. These retailers may be underestimating the power of retail packaging.

The creation of vacuform packaging materials has allowed business to display their products in a whole new way. This type of packaging allows manufacturers to put their products into custom retail packaging that allows the customers to see exactly what it is they are getting. This has become a very powerful marketing tool. The packaging allows people to see what they are buying, but the actual product is still protected from damage when it is handled by the customer.

This is one of the best examples of retail packaging that helps sell a product, but it is not the only one. A soda bottle that has a special shaped is often instantly recognized. The shape of the bottle has become a part of the brand image of the product. When it is easily recognized, more people will buy it.

Candy boxes that come in heart shapes are another example of custom retail packaging. It is easy to tell what is inside when the package is handed to an individual. There is less of a need to rip the package open, because the person knows what to expect as soon as they see the package.

These are just some of the things that are accomplished by the power of custom retail packaging. Other things can also be accomplished. If the custom packaging is able to fit the item that it holds well, it can protect the item better. There are also many custom retail packages that become a part of the product. Imagine the cereal boxes that also serve as the bowl. When the packaging is combined with graphics, others are able to recognize what is inside as well. They may decide that they want it based on the packaging that they see.

Kids may want to see what is inside of the wrapping paper, but they have learned to enjoy the custom packaging as well. They have grown up with this type of packaging and they have come to expect it. Of course, they may still rip through the packaging to get to what is inside, but at least they pay some attention to the packaging at first.

[11/13/2014]