Tag Archives: custom display boxes

Boost Your Business with Cardboard Displays

Cardboard Displays

Many businesses are boosting the sales of their products by turning to cardboard displays. The idea of making a product stand out on a shelf is not something that is new. Businesses have long studied the impact of product placement on shelves and how it translates into higher sales. Most people realize that a product at eye-level sells faster, even if it is not the most popular product. It is because people pick what they see in front of them.

While it is best to be on a shelf at eye-level, not every product can claim those spots. That means that many products have to turn to other ways to attract the potential customers. There are many different solutions, but one of the best is the use of custom display boxes.

What Are Custom Boxes

Before a business decides to use custom display boxes for their products, they need to find out what they are and what they can do. The custom boxes are the packaging that the product is in. The product is shipped in the box. When it arrives at the business, it is stored until it is ready to be used. At that time, it is brought out to the place where the product will be displayed. Instead of taking the product out of the box, the box is opened up, and it acts as its own display on the shelf. That gives the product inside additional space to attract customers. The box can have colorful designs, graphics or other things that can help it attract the eyes of potential customers.

The custom boxes can be big or small. They can be a standalone box, or they can be something that sits on a shelf. They are often perfect for placement near a register. All of these things help make the product inside of the cardboard displays more attractive and make it more likely that a customer will choose it.

Who Can Benefit?

Both the business that offers the products inside the custom displays and the business that uses these custom displays can benefit from their use. The displays often can get a customer to make an impulse buy. They may not have planned to purchase what was being displayed when they came into the store, but they were attracted to the display and chose to buy it. It increases the sales of the business and the product, so everyone wins.

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Why You Need Custom Display Boxes

custom display boxes

If people can’t see your product, it won’t sell. If your product is not easily accessible, it is not likely to make it out of the store. Cardboard displays can be an affordable solution for easier marketing and the ability to pass your savings on to your customers. Custom designed and convenient, they grab the attention of anyone who walks by. Here is how they work.

The Display

To design custom display boxes, you first choose the corrugated board size and style that best fits your wares. Choose a countertop display for smaller items such as:

  • Cds
  • Supplements
  • Knick knacks
  • Business cards

Stand up designs for on the floor layouts are best suited for larger items or a large quantity of items such as:

  • Books
  • Stuffed animals
  • Posters
  • Food

The beauty of custom displays is that they will work with any product. It is no problem to have even the display custom built. Your product is unique. Your display should be also.

The Design

Once that foundational piece is ready, the next step is as simple as designing the appearance. You can choose from stock specifications. Or you can send in your company logo to have printed right on the durable display to really grab the attention of shoppers. The options are endless and can even include instructions on how to use your product.

The Benefits

Cardboard displays are sturdier than you may think. They can support large items and display them in a unique manner that will set your product apart from the others on the shelf. Countertop and stand up displays place the wares at the perfect eye level to naturally draw the attention of the eye.

Custom display boxes keep your merchandise organized and presentable and are easy to know when they need to be restocked. They are easily transported and often times, they double as the box it is shipped in. If your company is expanding, cardboard displays are a more economical way to add as you grow.

Whether you obtain a new client or have a special venue event, custom display boxes are the perfect solution. They are great for home offices to add that professional touch. Wherever they are displayed they communicate your product in a quick and visually appealing way. They invite those who walk by to interact with your product and are more likely to choose it over others jumbled together on the nearby shelf.

[10/27/15]