Tag Archives: counter top display

Benefits of Using A Counter Top Display

Counter Top Display

Counter top display is an effective marketing tool that can be used to promote the sales of various products. These units are specifically designed to promote and sell products. The custom display boxes in Burnaby, B.C offer a great opportunity to capture the attention of the customer. Custom shapes, bold colors and large fonts can be used to attract the attention of the captive audience at the point of sale.

Counter displays are ideal for small and large companies as they provide a perfect opportunity to roll out new products or specifically display special products that are promoted. Irrespective of whether the products are large or small the displays can be strategically placed to attract the maximum attention and increase sales.

The counter displays can be made more interactive. Tear off coupons, touch screen, QR codes and interactive games are a great way to engage with the customers. A good retail display can increase the value of the product and ultimately make an impact on the bottom line of the company.

  • Increase Brand Awareness

A customized display box can help in creating a real and tactile message that appeals to the customers. The in-store displays can increase brand awareness by highlighting the main features of the product that is been displayed. This can help reinforce the brand online and offline.

  • Provide New Information

The innovative custom displays provide a platform to companies to launch new products and services. Interesting information relating to benefits and offers of the product can be conveyed to the customer in a cost-effective manner.

  • Versatile

The display box can be customized as per the specific needs of the customer. It can be shaped and sized in any design or form imaginable. This gives the customer more choices than the other traditional displays available in the market. The material used to make the displays can be reshaped and recycled, making them environmental friendly too.

  • Convenience

As the displays require only a small amount of time and effort they provide a lot of convenience. The creative designs and color patterns can help garner the complete attention of the potential customer. This can greatly enhance the chances of a potential sale happening.

Counter displays can easily be folded whenever they are shipped and this makes transportation easy from one retail location to the other. The displays work well when they are utilized as marketing products to increase sales. Brand awareness and sales increase when they are used properly.

Where to Place a Counter Top Display

Counter Top Display

Countertop displays are a great marketing tool. They can be used by a retail business that wants to sell something or they can be used for marketing purposes by a business that wants people to know about them. They can be effective, but there are times when they do not work. Often times, the reason a counter top display does not accomplish what is needed is because of where it is placed. It is important that anyone that is using these displays thinks careful to make sure they get the best possible results from their display.

Start with the Display

The first thing to think about is the display itself. It needs to be something that catches the eye of anyone that passes by it. Simple corrugated cardboard displays might be easily ignored if they do not have any designs or wording. Adding the right graphics and making the display colorful are a good way to get it noticed.

It is also important for the display to tell a story. It needs to show off what it is displaying and give people a reason for taking whatever is in the display. The right pictures and words can easily be added to the counter top display. Without this, it may not produce the results that are expected.

Placing the Display

A great looking display is only one part of the battle. It is also important to put the display in a place where people will notice it. The most common place for a display on a counter top is where the customer is checking out. When the person is in line to check out, they have the time to look around. A good display in this location will be able to catch the customer’s eye and give the display a chance to work.

Displays for a product that are in high volume traffic areas are another good idea. Because these displays are on a countertop, it is also a good idea to put them at eye level for anyone to see. It is a good idea to not only try to come up with the right placement of the corrugated cardboard displays initially, it is also a good idea to monitor the effectiveness of the placement over time. It is not difficult to move a display that is not working to another location.

When a business takes the time to design a good display and puts it in the right place, they stand a good chance of having the success they want with it.