Tag Archives: corrugated POP displays

Use a Counter Display in Montreal, Quebec

Counter Display

A counter display is a good marketing strategy to attract your customers to try something new or participate in a promo. Using corrugated pop displays can be a good way to advertise a product without spending much on promotions.

Pop displays are typically seen in convenient stores, pharmacies, and trade shows to trigger an interest in people. It can be an ideal way to promote a new product or launch an event. More and more establishments use this marketing ploy to entice people when launching a new product or promoting an event.

This is a relatively cost-effective marketing strategy as opposed to spending money on various other schemes including radio and television ads. Pop displays though are only temporary and can only be used once. They are discarded after a sales promotion to make way for other products.

What Makes a Pop Display Attractive?

Similar to display boxes, counter displays are used as a container or storage for promotional products. They are placed near the cash register to entice people to purchase the product spontaneously.

Using a counter display in Montreal, Quebec is a good way to generate a return-of-investment without allotting much budget on your advertising. It delivers a strong sense of appeal to make people want to try a new product or something that is on sale.

What makes a pop display attractive is the way they capture a customer’s attention. Creative displays and catchy phrases are commonly used to broadcast new products and services. A counter display is a great vehicle for last minute sales and promotion giving customers a chance to try something new.

These counter fixtures can be customized to fit the specific message you want to display on your counter top and the message your brand wants to announce. Promotional cardboard displays are ideal marketing strategies in the absence of needed funding. It has the same effect as the conventional ploys creating an interest in customers.

How to Use Your Pop Display Effectively

Placement plays a crucial role in the success of your marketing game plan. To attract customers, it needs to be situated in a place where their minds are not busy and their attention can be diverted from something else. Putting your pop display near the cash register where people are waiting diverts their attention and prompts impulsive buying.

Graphics is also an important part of grabbing your intended customer’s attention. It forms part of what makes people interested in your product. Customize your pop display to impart the message you want to communicate to your prospective customers.

Reusing Corrugated POP Displays

People see them in stores. Big corrugated POP displays advertising a contest or some new product. They come in different shapes and sizes. They can be customized to meet the needs of the business that is using them. They are a great marketing ploy that can get people to make impulse buys. The business benefits through higher sales. It is a tool that has been used for a long time and is still effective in many different locations.

Another similar tool are the display boxes. These boxes can serve as both a storage container for products and as a POP display. When they are used properly, they are a very effective tool for stores, at trade shows and many other places. The one downside of these tools is that they are usually temporary. Once the trade show ends or the business moves onto a new promotion, the displays have no use. They may be sent to the recycling plant, or they may just be thrown in the trash. It is something that does not need to happen. It is possible to find other uses for these old displays.

  • Yard displays – The displays made out of corrugated cardboard can be very durable. They can also be remade into something different. A homeowner can repurpose corrugated POP displays to use in their yard. The displays are often freestanding and they are large enough for people to see from a distance. They can easily be turned into holiday displays or turned into a great sign for yard sale.
  • School projects – Kids and parents work long and hard to finish school projects. The POP displays may save the family both time and money when trying to come up with a unique project.
  • Temporary shelving – Many of the displays have shelves on them that can be used as a temporary addition to a home to give them more space.
  • Storage bins – Cardboard display boxes can be perfect storage bins. They can be used to hold a child’s toys and to put them on shelves in the room. The bins make it easier for a kid to clean up their toys without spending a lot of money.

These are only some of the ways to repurpose the displays that the stores and trade shows no longer need. There are plenty of other ways for people to use the displays. The only thing that is stopping them is making sure that the displays are not thrown out before someone else can get their hands on it.

[3/12/15]