Tag Archives: coffee labels

Why Add Custom Labels to Your Product

When people look at a product on the shelves of a store, the first thing they do is read the labels. Many buyers make the decision to buy something because of the label. The label is responsible for many things and plays a large role in the success or failure of the product. That is why it is a good idea to find out how to get custom labels.

What can labels do?

Putting a label on the product may seem like a simple thing. You put the name of the product on the label and you are done. When this is all that the label is used for, an opportunity is missed. There are many things that can be accomplished with the right label.

  • Branding – The label can be something that is easy to recognize Through the use of color, size, shape and design, it is possible to recognize the product without even reading the name. That type of recognition means more people will buy a product because they are aware of the product before they even try it.
  • Slogans – In addition to creating a logo or brand that is recognizable, coming up with a slogan can also help improve the sales of the product. Many people will know the slogan that is found on custom labels and will immediately know what the product is. That familiarity will translate into more sales.
  • Information – The label can also provide information about the product. Food products can include the ingredients and the nutritional information. There can also be information that may make people interested in a product. Including the words gluten free or Made in the U.S.A can help people decide to buy a product over something else.

Setting a product apart

Labels can be used to help set one product apart from others. Custom coffee labels can present an image of a high quality product through the use of color. They can include words such as premium or other similar phrases that make their product appear special. The labels are a very important part of the selling of a product. Without the right label, people will not be able to differentiate one product from the next.

Whether a company needs coffee labels or some other type of label, having them customized make sense. Without a special label, the product has nothing that makes it different from the rest. Marketing experts have understood the need for great labels for a long time and work hard to make sure that anything they do is better than the rest.

[3/19/15]

Package Labels Play an Important Business Role

When companies produce a product, they will put a lot of time designing that product. They will make sure that it is produced to give people something they want. If it is food, they will make sure they develop something that tastes good. Much of the time and energy of a company is spent on developing the product. Once they have created the perfect product to sell, they throw it into a package and stick it on the shelves of stores for people to buy.

When no one is buying their product, they may think it is because it is not something people want or like. They may be right, but it is also possible they missed out on something that all customers are looking for. They did not take the time to think about the packaging and the package labels for the product. People are not buying it because they do not have the information that they are looking for.

The purposes of package labels

The labels on packaging are the first things that people see. They should be appealing to look at. A good packaging label will draw people to it. It will want to make people pick up and learn more about what is inside.

Once a person has picked up the package because of the label they have seen, they will look for information. A good label will provide that information. Coffee labels will describe where the beans come from, what kind of flavor they have and what the nutrition in them is.

Labels can inform people about the benefits of what is in the package and it can also warn people of dangers that they need to know about.

Creating a brand

Package labels will also help improve the brand recognition of a product. Certain colors are associated with some products. A special design will identify who is making the product without having to give that company’s name. Well-designed labels can make a company and its product more memorable and that will help make the product more desirable.

A business should never discount the importance of the labels on their package. Coffee labels, food labels, and product labels can all play a role in how successful the product can become. It may be possible to create a successful product without worrying about the labeling on the outside of the product, but it is much easier when this is taken into consideration.

10/16/2014

Marketing through Packaging Labels

A very important factor for success with any company is revenue. Revenue comes when the advertisements and other marketing strategies have proven to bring in new consumers and generate a new source of income. One way that companies can promote their current and upcoming products is to print the information on their product labels. Packaging labels, or product labels, can include websites, phone numbers, customer satisfaction surveys, nutritional facts, and so much more. What is added to a label depends on the company and their choice of label design.

Some labels, such as bottle, cosmetic, candle, and coffee labels, will have more printed on them than the average nutritional facts. They can also include dietary boosts for consumers. These boosts can inform potential consumers of how many calories, grams of fat, or sodium is in the product. Information pertaining to where the product was made will also be available on most product labels. This information can be very useful to consumers who wish to only purchase or use products made in certain locations.

Many companies have become accustomed to adding advertisements to their labels in order to promote other products. Normally the promoted products fall into the same category as the product doing the promoting. For example, with coffee labels, they may promote a new French Vanilla type of coffee or a new type of coffee bean that they are now manufacturing products with. This has been seen in the past with white and wheat bread, with wheat being the healthier choice.

Logos on packaging labels is another marketing strategy. Although business brands are always printed so consumers know who manufactured the product, logos are memorable. The Nike logo is known worldwide as the check mark and McDonalds is known worldwide by its golden arches. Whenever consumers see the logo, they do not have to have the brand written out, they know that it belongs to that brand. Marketing other objects might be difficult for McDonalds, but with Nike, putting a check mark on shoes, shirts, shorts, socks, glasses, and other retail merchandise has increased their profits substantially.

Packaging labels are not just used for shipping purposes. They are also used to identify products that are stocked on the shelves for consumer purchase. Using packaging labels to promote or market a business has been a successful maneuver for several businesses over the past few decades and will continue to help bring in revenue as long as the advertised product is preferred by consumers.

[8/7/2014]