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When to use Custom Retail Packaging

For some businesses, a box is a box is a box. They may think that there is no need to spend extra time or money packaging their product. As long as the box they choose for their products is able to keep it from being damaged, that is all that is needed. There may be times when this is the right approach, but there are other times when custom retail packaging makes sense for a business.

What does it offer?

Custom retail packaging allows a business to present its products in a much better way. It makes it possible for consumers to see the product in the best possible way. Plastic packaging that displays the product can make it easier for a consumer to decide what the product is like and how they can use it. Adding graphics to the packaging will provide the consumer with the information they need to make a decision. The packaging can make it easier to place the product on the shelves and it can make it stand out from its competitors.

When is it the right choice?

Custom packaging is not always the right choice. There are times when it is not necessary and that the return on the investment will not be recouped. A business needs to decide when to use the basic type of packaging and when they should do a more custom design of their packaging. There are several things that can be taken into account.

  • Who will see the product – The way that people see the packaging will play a large role in what type of packaging to use. When the product is put in areas where it is very visible, getting custom made packaging can be the smartest move. If the product is not going to be seen by many people, it may not be worth the expense.
  • How is the packaging used – A custom type of packaging can offer more protection than other types of packaging. Many times a plastic packaging that conforms to the product will not be able to be reused. The packaging will end up in the trash soon after it is opened. If a business wants their packaging to be reused, they may want to take this into account.
  • The cost – In the end, the final decision about whether to use custom packaging may come down to the cost. There can be additional costs associated with this type of packaging. A business has to decide if this cost is worth it and whether it will help the business generate more revenue in the future.

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