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Create an Impressive Counter Display

If you own a business, you likely spend countless hours trying to come up with ways to best highlight your products, especially if you have a retail store or location. Depending on the product you are trying to sell, a counter display can be a great way to feature it, and something that is attractive and eye-catching can draw attention to the item while increasing your brand recognition. Some tips for creating an impressive counter display are outlined below.

Avoid Needless Distractions

When it comes to developing and effective counter display with a display box, it is important to avoid distracting customers with numerous items. Remember that when it comes to showing off your products, less is more, and be sure to make the use of your counter space as effective as possible. Don’t crowd your space with a lot of items, and instead, concentrate on drawing the attention of your customers to a few items that are well chosen to target your most common demographic.

Choose Materials Wisely

When creating a display for your counter, make sure that you are choosing the materials that you use wisely. A display box that features the product’s logo and information about it is a good option, especially if they are colorfully-designed in order to grab the customer’s attention. If you have a sample product that you can display you should do so, and if the item is too large, featuring a model, picture, or brochure may be a good option.

Make it Interactive

By making your counter display interactive you will engage your customers, and this will give you a better chance of making a sale. Allow customers to test out your product or to view a demonstration, or start a contest that your customers can sign up for. For example, if you are selling jewelry items, have a mirror present for customers to take a look at what they are wearing.

Include Your Contact Information

Make sure that your contact information is prominently displayed on your counter display. It can be featured either hanging behind the display or at the bottom. Ensure that your web address, phone number, or other contact information is clearly visible, as this can help potential customers to find you and your products after they leave your store. This information can also encourage repeat customers if someone who buys your product is happy with their purchase.

[11/28/2013]

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