Make Your Pop Displays Stand Out with These Tips

Pop Displays

Using a display box is one of the most inventive ways to attract potential customers and have them try your new and exciting product. Point-of-purchase or what is typically known as a POP display is being used by convenient stores and big malls when they have a new brand out in the market to engage participation among its clients.

Work on The Location

Most of these promotions can be found on the counter beside the cashier for the most part, as a way to entice a paying customer and get them interested. This works in so many ways as a waiting shopper has a limited attention span which more often gets the product’s interest.

As with any other materials, making your pop displays attractive can always get the attention of anyone and location plays an important role. Place your pop displays on locations where customers are less distracted such as the counter or the center aisle where they are thinking about what to buy.

Simple Designs Always Catch the Attention

Using simple designs that are easy to read and distinguish can be a good start when having your pop display created. Work on a design where the most critical information immediately grabs their attention. Excessive graphics, hard to read fonts, and poor light quality can be damaging to your marketing efforts as they all cause a customer to divert attention to something easily understandable.

“Simplicity is beauty,” although a cliché, would work best when using display boxes as a marketing tool. They keep your product streamlined with a comprehensible design and fonts that can be well understood.

Keep Your Products Visible

Your goal for using a pop display is to sell the product and not the design. Making your product noticeable is a key to successful marketing strategy. Keeping your product visible may not immediately lead to a sale, but it will help people recognize your brand which can lead to a potential patronage in the future.

Keep Your Pop Display Fresh and Make it Consistent

One crucial element of keeping your customers interested is maintaining an air of freshness on your products and promotions. Regularly updating your pop displays will keep your target market interested in what you have to offer along with creating a reputable brand that is easily recognized.

When updating your pop displays, also remember to have a consistent design so people will easily recognize the new product you are marketing. This is most often where marketing fails because customers think of the product as something different from what you already have.

Why You Need Custom Display Boxes

custom display boxes

If people can’t see your product, it won’t sell. If your product is not easily accessible, it is not likely to make it out of the store. Cardboard displays can be an affordable solution for easier marketing and the ability to pass your savings on to your customers. Custom designed and convenient, they grab the attention of anyone who walks by. Here is how they work.

The Display

To design custom display boxes, you first choose the corrugated board size and style that best fits your wares. Choose a countertop display for smaller items such as:

  • Cds
  • Supplements
  • Knick knacks
  • Business cards

Stand up designs for on the floor layouts are best suited for larger items or a large quantity of items such as:

  • Books
  • Stuffed animals
  • Posters
  • Food

The beauty of custom displays is that they will work with any product. It is no problem to have even the display custom built. Your product is unique. Your display should be also.

The Design

Once that foundational piece is ready, the next step is as simple as designing the appearance. You can choose from stock specifications. Or you can send in your company logo to have printed right on the durable display to really grab the attention of shoppers. The options are endless and can even include instructions on how to use your product.

The Benefits

Cardboard displays are sturdier than you may think. They can support large items and display them in a unique manner that will set your product apart from the others on the shelf. Countertop and stand up displays place the wares at the perfect eye level to naturally draw the attention of the eye.

Custom display boxes keep your merchandise organized and presentable and are easy to know when they need to be restocked. They are easily transported and often times, they double as the box it is shipped in. If your company is expanding, cardboard displays are a more economical way to add as you grow.

Whether you obtain a new client or have a special venue event, custom display boxes are the perfect solution. They are great for home offices to add that professional touch. Wherever they are displayed they communicate your product in a quick and visually appealing way. They invite those who walk by to interact with your product and are more likely to choose it over others jumbled together on the nearby shelf.

[10/27/15]

Reusing Corrugated POP Displays

People see them in stores. Big corrugated POP displays advertising a contest or some new product. They come in different shapes and sizes. They can be customized to meet the needs of the business that is using them. They are a great marketing ploy that can get people to make impulse buys. The business benefits through higher sales. It is a tool that has been used for a long time and is still effective in many different locations.

Another similar tool are the display boxes. These boxes can serve as both a storage container for products and as a POP display. When they are used properly, they are a very effective tool for stores, at trade shows and many other places. The one downside of these tools is that they are usually temporary. Once the trade show ends or the business moves onto a new promotion, the displays have no use. They may be sent to the recycling plant, or they may just be thrown in the trash. It is something that does not need to happen. It is possible to find other uses for these old displays.

  • Yard displays – The displays made out of corrugated cardboard can be very durable. They can also be remade into something different. A homeowner can repurpose corrugated POP displays to use in their yard. The displays are often freestanding and they are large enough for people to see from a distance. They can easily be turned into holiday displays or turned into a great sign for yard sale.
  • School projects – Kids and parents work long and hard to finish school projects. The POP displays may save the family both time and money when trying to come up with a unique project.
  • Temporary shelving – Many of the displays have shelves on them that can be used as a temporary addition to a home to give them more space.
  • Storage bins – Cardboard display boxes can be perfect storage bins. They can be used to hold a child’s toys and to put them on shelves in the room. The bins make it easier for a kid to clean up their toys without spending a lot of money.

These are only some of the ways to repurpose the displays that the stores and trade shows no longer need. There are plenty of other ways for people to use the displays. The only thing that is stopping them is making sure that the displays are not thrown out before someone else can get their hands on it.

[3/12/15]

The Importance of Display Boxes

Businesses have to work hard to make money. For many, the amount of product they are able to sell will determine how successful they are. The art of the sale is not always easy to master. Salesmen realize that everyone is different. You have to be able to approach customers in different ways. Businesses need to realize that they can approach customers in different ways as well. Through the use of display boxes, they can increase the amount of things they sell.

Cardboard displays are a great way to let customers know about a product or to offer products in a unique way that gives customers the idea to buy something. In order for the displays to work, they need to be economical, they need to be placed in the right way and they need to be visually enticing.

Cost Effective Displays

Cardboard used for displays is a cheap material. One of the best things about these types of displays is the boxes that the product is displayed in is often the same box that the product is shipped and stored in. When the business wants to use the display boxes, they can open them up in a specific way and the box becomes the display. That makes this an economical choice for advertising a product.

Placing the Displays

The placement of the displays is also very important. If the customers cannot see the display, it will not work. The displays can come in various shapes and sizes. They can be small enough to fit on shelves. When this type of display is used, it will set one product apart from other similar products. People will be more likely to purchase a product in the display because it is more noticeable.

There are also displays that are freestanding, that can be placed in high traffic areas. They can cause customers to stop and read what is on the display. That in turn can cause a person to decide to buy what is on display.

Creating a Message

The cardboard displays are very effective at delivering a message. Whether the display is used for branding purposes or if it is used to teach a person about what a product does or how it is used, it is easy to create this message on the display. Graphics can be whatever the person wants. A good design will teach and encourage the customer to act.

When the displays are used the right way a business can get people to buy something that they may not otherwise have considered. The display is one of the best marketing tools that can be found in any business.

[1/15/15]

Adding POP Display Cardboard Products to Your Business

There are plenty of ways that people can market their business. They can advertise on television, on the radio or in newspapers. They can create a website to attract more customers to their business. These forms of advertising are designed to attract people into a business location. Once a person is in the business, the marketing should not stop.

A point-of-purchase display cardboard setup is a way to get the people that are already in the business location to spend more money than they originally planned to. Point of purchase advertising is not a new idea. Supermarkets have done it for years. They place the products that they want to sell at the front of the aisles so more people will see them. The customers may think that they are a great deal, but the reality is that they are just something that the store wants to sell more of.

That is where POP display cardboard setups can come in. When the cardboard displays are placed in areas where customers will stop to look at them, they will often by what is being displayed. The impulse to buy will be directed tied to how good the display is. Many times the display is much more important that the product that is being displayed when trying to convince someone to buy it.

There are several things that should be considered when using a point-of-purchase cardboard display.

  • Where to place it – In part this will depend on the size of the display. Small displays are often placed near the register. This is the perfect place, because a person is often forced to wait in line and will have the time to see what is being displayed. If the display is too large for this area, any other area where customers are likely to stop for a few seconds are usually best. Near the restrooms or by a customer service area are common places for them. No matter what the displays should be in an obvious location to get the best results.
  • The graphics – There needs to be a message to the POP display cardboard. It should identify what is in the display and it should be able to excite the people that are looking at the display. The sales made by the displays are impulse buys and in order to get them, a person has to feel like they are getting something special. That can be achieved through great graphics.
  • Sturdiness – The display needs to be sturdy enough to last for a reasonable period of time. If the display looks old and worn out, it will not work. A display that looks like it is strong will attract more people to see what is being offered.

[12/22/14]

Cardboard Displays Come in All Shapes and Sizes

A display in a business can be used for many different things. It can be used to help market specific products. It can be used to provide information to the customers of a business. The only limit to how cardboard displays can be used for a business is their imagination. A cardboard or corrugated display can come in a variety of sizes and shapes. Some of the uses in a business include:

  • Displaying products – The boxes can be designed to not only store the product, but also provide a display that is functional. The display can help keep the product neater and more appealing to anyone that sees it. Cardboard displays of products are a great type of point of sale advertising.
  • Promoting an event – The displays are a great way to let customers know about a special event that is going on or that is coming up. The displays can be put into locations where the customers are not able to miss them.
  • Building brand recognition – Many of the displays can help increase the brand awareness for a business. The design of the display can reflect something unique for the business and make it easy for the customer to recognize and remember the business brand.
  • Storage – When the displays are not in use, the boxes can be easily stored and put away until they are needed again. Corrugated displays are strong and offer good protection for whatever is inside of them.

When using the cardboard displays, a business needs to consider a few things.

  • What it is used for- The purpose of the display will play a role in determining the design and the placement of the display.
  • Where to put it – The displays do have one thing that can prevent them from working. They have to be in a place where they can be seen by the customers of the business. If they are not in the right place, they may not work the way they are supposed to.
  • The design – The shape of the box and the graphics that are included on the box need to be thought about carefully. They need to attract the eye of the customers without distracting them from what is inside of the display box.

When deciding what type of displays to use in your business make sure you consider what you need them for and the budget that you have for them. The displays serve multiple purposes so that needs to be accounted for when deciding whether it is something that is cost effective or not.

[10/30/2014]

How to Market with Cardboard Display Boxes

The key to the success of any business is how well it markets itself. Businesses that sell products to people need to make sure they are able to get 0people to buy the things they are selling. They may try to use television, radio or print advertising. They may try to use big signs to draw people into their store. There are plenty of ways to advertise products to help increase the sales of a retail location.

One type of marketing that is often overlooked is point of sale advertising. This is the marketing that occurs in the retail location. It is designed to get people to purchase something because they see it or they see some type of advertising while they are in the store. Point of sale advertising can work in many ways and one of the effective ways is through the use of product display boxes.

It is not always enough to put the product on a shelf and expect it to sell. Instead with through the use of cardboard displays and boxes with designs on them, it becomes possible to catch a person’s attention. If the display is well done, it can help create a situation where the shopper makes an impulse buy. They will spend money on something they had not thought of before they entered the retail establishment and the store will be able to increase their sales.

In order to use display boxes effectively, it is important to do it the right way.

  • Put the display where people can see it – If the cardboard displays are not in a visible location, they will not work because they will not be able to deliver their message.
  • Put the display where people will be stopped – When the product display boxes are placed at registers, they are more likely to work. Customers are often standing still and will look at anything that catches their attention. If there is product in front of them that looks appealing, they may end up buying it.
  • Do not overload the display box – The display box should never be overfilled. When it is, it could block the designs on the box that could attract people to buy it. People may also think the product is not as good since there is so much on hand.

A cardboard display box is a very cost effective marketing tool. When it is used properly, people will respond by buying the product. That will help make a business more successful.

[10/13/2014]

Paperboard Display Strategies That Increase Sales

Competition for customer dollars is fierce and the battle only intensifies as the struggling economy and climbing prices eat away at their cash. In order to boost sales, store owners and managers have to get creative in how they present both the layout of their store and the displays they use to attract customers to various items.

Here are some successful strategy ideas from Instabox for using corrugated displays to attract customers and increase sales.

Catch Them at the Entrance

In today’s helter-skelter world, people are pressed for time and constantly rushing through one activity just so they can rush to another. When shopping, people tend to go straight to listed items, pick them up and hurry through checkout.

However, that is bad news for store owners. In order to slow people down, you want to catch their attention with bright, attractive displays at the entrance point(s) of your store. Displays that work best include seasonal items like key Christmas electronics, or products that encourage customer interaction such as plants to touch and smell.

Create Destinations

A store that simply consists of aisles can make people feel like mice running through a complicated maze. This sensation causes people to move through quickly in order to find the exit, much like the mouse in the maze.

Again, getting shoppers to slow down is a key element in boosting sales. Therefore, give them destinations at the ends of aisles by utilizing displays of discounted items. People that know an appealing paperboard display awaits them at the end of each aisle will slow their movement through the aisles.

Break Up Monotony

Corrugated displays also make great mid-aisle arrangements that slow shoppers down. Customers tend to rush through store aisles and only scan for the products they need, particularly if the aisles are long.

However, by placing an attractive paperboard display here and there throughout your aisles, people tend to stop and look at those particular items being offered. Once they stop at the display, they also tend to more closely look over the shelved items in the display’s background.

Use Warm Shapes

Researchers have found that people are attracted certain shapes over others. Two of the shapes that both attract people and set them at ease are circles and U-shapes. Use this to your advantage by either choosing corrugated displays designed with these shapes or creating those shapes in the display’s background.

[9/8/2014]

The Power of Product Display Boxes

Whether you are displaying your product in a store, an office building or a residential property, you want to be sure that the display is eye-catching, attractive, durable, easy to access and, most importantly, conveys your best image to potential customers. Display boxes come in a variety of shapes, sizes and designs and can be paperboard displays or cardboard displays, depending on your preference.

Display boxes can be designed for countertop displays, stand-up displays or as countertop shipper displays which are countertop displays that double as shipping boxes and can be delivered pre-constructed and ready for loading. All of our display boxes can be designed with the colors you request and printed to your specifications. These boxes are perfect for point of purchase products.

Sure, you can store your products in a box next to the counter, but it could get lost in all of the other clutter there, or diminished by some other product’s striking box. Imagine your product, sitting on the counter in a brilliantly colored box with your company’s logo stretched across it, holding your products in neatly stacked rows. That image sticks in a customer’s mind and leaves them with the impression of a company that cares about its product and its image. They will remember your brand.

Brochures, maps and other paper products can easily get mixed up or overlooked without the perfect display box to separate them so each can be easily viewed, picked up and taken for use. With the right countertop display box you can have a stadium level arrangement with multiple pockets that will allow customers to see all of your paper offerings at a glance without having to sift through them to see what you offer.

Stand-up displays are perfect for those busy locations that need a show stopping display to attract attention to your latest offering. But it also must be durable to withstand customers brushing by it or shopping carts nicking it. With corrugated cardboard stand-up displays, you will have both. These stand-up displays come in all shapes, sizes and designs.

You can have displays with a desk-like feature to display your product on a flat surface. They can be made with stacked cubbyholes for small toys, or can look like newspaper boxes, or you can get stand-up displays that will hold several different books. With a large variety of styles, there is no end to the creative ways you can display your product so that customers can spot it from a distance when roaming the store. Of course, all of these display boxes, whether shipping, stand-up or countertop, can be custom made in the colors you choose and with the design you decide will put your best foot forward to the retail community.

[7/14/2014]

3 Benefits to Using Custom Display Boxes

Using corrugated displays allows you to share your product in an easy to manage, attractive manner. You can have your display designed to your specifications allowing for your display boxes to be placed wherever they need to be and in an attractive manner. The dimensions, colors, and utility are up to you, allowing for versatility and flexibility. Here are three benefits to using custom corrugated display boxes for your business.

  1. You can increase awareness of your unique brand without using gimmicks.
    Your clients will recognize your brand right away by seeing the familiar packaging. If your corrugated displays proudly tote your logo and brand colors, you are inspiring brand loyalty. Your company name is already synonymous with quality, now you can ensure that your high quality products will be recognized anywhere that you place them.
  2. The installation of custom display boxes is quick and painless.
    When you are planning to place a new display box, whether you need 1 or 100 you can easily choose the specifications and dimensions. You can fit your display box between two others, or set up on a table by itself. You can choose to design a box that sits on the floor and stands three feet tall if you want. Corrugated display boxes allow for so much flexibility that the possibilities are nearly endless.
  3. Custom display boxes are an inexpensive solution to furthering your advertising dollars. As with any custom designed products, the more corrugated boxes that you order, the greater your savings are. As mentioned previously, your brand will be displayed proudly for potential clients to see. The more that your brand is shared on your display boxes, the more chance there is that you will run into a new potential customer. With lower cost options available, you will be able to spread your display boxes further allowing for a greater reach.

Some businesses wonder aloud if creating custom boxes are worth the extra expense and effort. The answer is; yes, if the reach of your brand is important to you. Word of mouth and brand recognition are two of the most important ways that people experience a new brand. When your potential clients see your brand in the places that they go, they will begin to feel excitement when your products come up in conversation. Your display boxes will be the beginning of that excitement.

[3/31/2014]