Benefits of Using A Counter Top Display

Counter Top Display

Counter top display is an effective marketing tool that can be used to promote the sales of various products. These units are specifically designed to promote and sell products. The custom display boxes in Burnaby, B.C offer a great opportunity to capture the attention of the customer. Custom shapes, bold colors and large fonts can be used to attract the attention of the captive audience at the point of sale.

Counter displays are ideal for small and large companies as they provide a perfect opportunity to roll out new products or specifically display special products that are promoted. Irrespective of whether the products are large or small the displays can be strategically placed to attract the maximum attention and increase sales.

The counter displays can be made more interactive. Tear off coupons, touch screen, QR codes and interactive games are a great way to engage with the customers. A good retail display can increase the value of the product and ultimately make an impact on the bottom line of the company.

  • Increase Brand Awareness

A customized display box can help in creating a real and tactile message that appeals to the customers. The in-store displays can increase brand awareness by highlighting the main features of the product that is been displayed. This can help reinforce the brand online and offline.

  • Provide New Information

The innovative custom displays provide a platform to companies to launch new products and services. Interesting information relating to benefits and offers of the product can be conveyed to the customer in a cost-effective manner.

  • Versatile

The display box can be customized as per the specific needs of the customer. It can be shaped and sized in any design or form imaginable. This gives the customer more choices than the other traditional displays available in the market. The material used to make the displays can be reshaped and recycled, making them environmental friendly too.

  • Convenience

As the displays require only a small amount of time and effort they provide a lot of convenience. The creative designs and color patterns can help garner the complete attention of the potential customer. This can greatly enhance the chances of a potential sale happening.

Counter displays can easily be folded whenever they are shipped and this makes transportation easy from one retail location to the other. The displays work well when they are utilized as marketing products to increase sales. Brand awareness and sales increase when they are used properly.

High Quantity of Counter Top Display Options

High Quantity of Counter Top Display

Candy is amongst the most typical products included in a high quantity of counter top display options. There is an abundance to select from; therefore, it is simple for store owners to pick a selection which will please their patrons, and it is popular amongst a broad array of customers, meaning you are just as likely to please a shopping grandma as you will be to please the grandson she is with.

As an owner of a business, perhaps you already have determined what type of candy your shop is going to sell, as well as the type of candy you are going to display upon your countertop; but, if you require some assistance, consider the following two factors: the types of customers your shop will attract and countertop space there is to work with.

Consider the Customers

Because they’ll cater to a broad array of customers, retail businesses such as grocery stores and convenience stores usually include just as broad a variety of candies inside their countertop corrugated display options. For instance, bulk wrapped candies such as Squirrel Nut Zippers, Laffy Taffy, Jolly Ranchers, Starlight Mints, as well as Atomic Fireballs usually satisfy the crowds, as will bulk unwrapped goodies such as good & Plenty, Mike & Ike, Jelly Beans, Hot Tamales, M&Ms, Skittles, Sprees, and Runts.

But, if your company handles a more mature demographic, you may want to think about candies such as Rich’s Gourmet Chocolates and European-Style Gold Label Chocolates These types of candies will work well to make the countertop displays more attractive for customers who have outgrown those days of Tootsie Rolls and Jawbreakers. While they are popular in grocery stores and convenience stores, they also are well received within more formal hotels and restaurant settings.

Consider your Countertop’s Size

Countertop displays featuring candy require containers that store, organize, and highlight that candy. You’ll have many choices to select from, which include clear and colored plastic containers, glass jars, and food grade plastic containers The type of containers you select will depend upon the type of candy you sell and the overall environment of the convenience store.

If there’s ample countertop area to work with, you may display many different types of candies using various small or medium-sized candy containers or a couple of big candy containers. You may want to place the candy bins on top of countertop racks, or you may want to be creative and play with the container’s positions to form your very own display.

Adding Custom Printing to Your Counter Top Display Boxes

Counter Top Display Boxes

Have you ever really given thought to adding custom print to your countertop display boxes? You ought to. You really should. And why? To begin with, below are 6 very good reasons:

Promotion of your Brand

If your brand’s logo is on the side of the display box, just imagine how more immediate and much closer this impression is then when they view the logo on a freeway billboard or webpage banner advertisement. The individual who sees the logo is holding it inside their hand.

Differentiation

Then consider a brown UPS box. Not as great, huh? The degree of excitement will drop dramatically, and so will your customer’s viewpoint of your professionalism and trustworthiness when you put out a large quantity of display boxes.

Technical Details

A box is able to tell you things a product itself cannot always tell you: parts lists, ingredients, UPCs, warnings, product weight, instructions, etc. It is a proven portion of human psychology – the more that is known about a product, the more likely consumers are to purchase it again from the exact same source. Printing a product’s details on a display box, thereby, permits consumers to know more, and assists in building customer loyalty.

Environmentally-Friendly Promo

Customized box printing also is a chance to brag that the corrugated boxes are 100 percent recyclable because a company is green. It is yet one another method of building customer loyalty and brand image.

Re-Order Details

If you have a desire to assist your customers in placing more orders or locate more details about your company and product, you may print website URLs, instructions, QR codes, or virtually any other details you want on the display boxes. The simpler it is to order more items, the likelier your clients are to order more products.

Ease for Retailers

It’s especially for retailers: some boxes, like display shippers, are able to go right onto a shelf inside a retail store. With a customized print job, this won’t just cut back on labor expenses for a retailer, yet it’ll carry branding advantages for both retailer and supplier. The supplier automatically will have their brand image and their products on store shelves with eye and foot traffic brought in by a retail store, and a retailer benefits by incorporating a trusted product’s image and logo with the shopping experience they’ll offer their customers. It is win-win!

Where to Place a Counter Top Display

Counter Top Display

Countertop displays are a great marketing tool. They can be used by a retail business that wants to sell something or they can be used for marketing purposes by a business that wants people to know about them. They can be effective, but there are times when they do not work. Often times, the reason a counter top display does not accomplish what is needed is because of where it is placed. It is important that anyone that is using these displays thinks careful to make sure they get the best possible results from their display.

Start with the Display

The first thing to think about is the display itself. It needs to be something that catches the eye of anyone that passes by it. Simple corrugated cardboard displays might be easily ignored if they do not have any designs or wording. Adding the right graphics and making the display colorful are a good way to get it noticed.

It is also important for the display to tell a story. It needs to show off what it is displaying and give people a reason for taking whatever is in the display. The right pictures and words can easily be added to the counter top display. Without this, it may not produce the results that are expected.

Placing the Display

A great looking display is only one part of the battle. It is also important to put the display in a place where people will notice it. The most common place for a display on a counter top is where the customer is checking out. When the person is in line to check out, they have the time to look around. A good display in this location will be able to catch the customer’s eye and give the display a chance to work.

Displays for a product that are in high volume traffic areas are another good idea. Because these displays are on a countertop, it is also a good idea to put them at eye level for anyone to see. It is a good idea to not only try to come up with the right placement of the corrugated cardboard displays initially, it is also a good idea to monitor the effectiveness of the placement over time. It is not difficult to move a display that is not working to another location.

When a business takes the time to design a good display and puts it in the right place, they stand a good chance of having the success they want with it.

Creating the Perfect Counter Display

Counter Display

When it comes to advertising, one of the most effective types of advertising is point of sale marketing. This type of advertising is designed to spur consumers to make impulse buys. It is advertising that the consumer sees when they are already at a business and can be a great way to increase sales for any business. Big businesses have long used point of sale advertising to build their business, but many small businesses do not think that they can achieve the same success. The reality is that all businesses can do point of sale advertising if they take the time to learn how.

How to Advertise

The basic question that a business may have is how do they advertise anything. The easiest way is through the use of a counter display. A good display will be able to catch the customer’s eye and will make them stop and look to see what it is all about. It can be very elaborate or it can be simple. As long as it is able to catch the customer’s eye, it can be effective.

The display needs to convey the right message to the consumer. Once the counter display is able to get the consumer to stop, it needs to engage them. This can be done by providing them with information or by making them complete some type of action such as filling out a form. The longer that the display van engage the consumer, the more likely they will be to spend money as a result.

The Tools Needed

While may displays do not require any special material, the use of cardboard displays is one of the most common. These cardboard displays can include the printed material that is needed to convey the information that compels the consumer to make a purchase. It may be a message about a special sale of a product or it may be a call to action to get a person to fill out a form.

In addition to using the cardboard displays to deliver a message, they can also contain graphics that will catch a person’s eye. The graphics can include the name or picture of what is being displayed or it can include the logo of the business that is selling it. The key to the graphics is to make them something that people want to stop and see. The better the graphics, the easier it is to get a person to stop and read the message and then turn that visit into the impulse buy. The end result is more money for the business as a result of the displays.

Use Display Boxes to Proudly Show Off Your Products

Display Boxes

We know that you are busy running a business and dealing with all the various situations that comes with doing so. We know that you are interested in display boxes that are fast, eye-catching, and easy to use. We know that you are probably interested in using cardboard displays to improve sales and increase customer retention.

Because we know all these things, we manufacture the best display boxes and cardboard displays available today. Our boxes can be packed with a product and then opened in such a manner that the boxes become displays—no duplicating labor by paying one employee to pack a box and then paying another employee to unpack it and set up a display. Instead, our display boxes serve the role of shipping container and display all in one unit.

If you’re in the market for a new and creative way to display your merchandise you may want to take some time looking through our cardboard displays. These displays come in a variety of sizes and shapes, and can be used to efficiently display your merchandise. An effective display will have the benefit of increasing impulse purchases, and can even be used in such a way as to alter customer traffic patterns, allowing the vendor to direct customers to particular merchandising areas in the store.

Whether you are looking to purchase small display boxes in which to ship or sell small items, or larger cardboard displays to draw the eye of consumers and direct their shopping patterns, we have the perfect solution for you.

Savvy businesses know that display boxes can double as advertising media, and our boxes are no exception to this. You can set up a cardboard display and use it to sell a particularly popular item; at the same time you can use the display to advertise the other products and/or services your business has to offer.

When you use display boxes and cardboard displays you have the added benefit of helping the environment: you are using something made out of a renewable resource, and saving landfills from becoming filled with plastic, metal, or other less savory shipping and display materials.

Whatever you are looking for, chances are we have it on hand. Take a few minutes to browse through our listings. If you don’t see what you’re looking for, contact us and let us help you! We’re here to provide the best display boxes and cardboard displays on the market, and we look forward to working with you!

How to Best Use Display Boxes

Display Boxes

Many businesses work hard to make as much money as possible. Retail operations often try to come up with inventive ways to attract more customers. Many manufacturers spend a lot of money trying to convince consumers to buy their products. There are many ways to spend money marketing a product. Some of the methods can be very expensive, but there is a basic tool that both retailers and manufacturers can use that is not that expensive. The use of display boxes is a great way to promote and market a product when it is used the right way.

What are they

The first thing that a business needs to know is how the display boxes are different than other boxes. The boxes used for display are designed to hold the product inside of it and are like a shelf for the product. These boxes can come in different sizes and shapes. They can include print and graphics on them to explain what the product is or to otherwise market what they are holding. The boxes can be freestanding or they can be counter top display boxes depending on the product and the space that is available. The displays can often be refilled or easily replaced when the product inside of them has been sold.

Ways to Use Them

Once the idea of the boxes is understood, it is important to know how to use them. A display is only effective if it can be seen by the consumer. The placement of the displays is very important. Most businesses will place the displays in areas where there is plenty of traffic. If the display looks good, people will stop and look at it. Large standalone displays are often placed at the end of aisles and counter top display boxes are often placed near a register where customers may be standing around.

The goal is to get a person to look at the display and make an impulse buy. Many people may not have thought about what is inside of the boxes, but because of the display, they make the purchase. If a box is placed where it cannot be easily seen or where there is not a lot of traffic, it will not be effective.

Manufacturers and businesses have been using boxes for display for many years. As long as they realize the best ways to use them, they are an effective and inexpensive marketing tool.

Boost Your Business with Cardboard Displays

Cardboard Displays

Many businesses are boosting the sales of their products by turning to cardboard displays. The idea of making a product stand out on a shelf is not something that is new. Businesses have long studied the impact of product placement on shelves and how it translates into higher sales. Most people realize that a product at eye-level sells faster, even if it is not the most popular product. It is because people pick what they see in front of them.

While it is best to be on a shelf at eye-level, not every product can claim those spots. That means that many products have to turn to other ways to attract the potential customers. There are many different solutions, but one of the best is the use of custom display boxes.

What Are Custom Boxes

Before a business decides to use custom display boxes for their products, they need to find out what they are and what they can do. The custom boxes are the packaging that the product is in. The product is shipped in the box. When it arrives at the business, it is stored until it is ready to be used. At that time, it is brought out to the place where the product will be displayed. Instead of taking the product out of the box, the box is opened up, and it acts as its own display on the shelf. That gives the product inside additional space to attract customers. The box can have colorful designs, graphics or other things that can help it attract the eyes of potential customers.

The custom boxes can be big or small. They can be a standalone box, or they can be something that sits on a shelf. They are often perfect for placement near a register. All of these things help make the product inside of the cardboard displays more attractive and make it more likely that a customer will choose it.

Who Can Benefit?

Both the business that offers the products inside the custom displays and the business that uses these custom displays can benefit from their use. The displays often can get a customer to make an impulse buy. They may not have planned to purchase what was being displayed when they came into the store, but they were attracted to the display and chose to buy it. It increases the sales of the business and the product, so everyone wins.

[12/8/15]

Why You Need Custom Display Boxes

custom display boxes

If people can’t see your product, it won’t sell. If your product is not easily accessible, it is not likely to make it out of the store. Cardboard displays can be an affordable solution for easier marketing and the ability to pass your savings on to your customers. Custom designed and convenient, they grab the attention of anyone who walks by. Here is how they work.

The Display

To design custom display boxes, you first choose the corrugated board size and style that best fits your wares. Choose a countertop display for smaller items such as:

  • Cds
  • Supplements
  • Knick knacks
  • Business cards

Stand up designs for on the floor layouts are best suited for larger items or a large quantity of items such as:

  • Books
  • Stuffed animals
  • Posters
  • Food

The beauty of custom displays is that they will work with any product. It is no problem to have even the display custom built. Your product is unique. Your display should be also.

The Design

Once that foundational piece is ready, the next step is as simple as designing the appearance. You can choose from stock specifications. Or you can send in your company logo to have printed right on the durable display to really grab the attention of shoppers. The options are endless and can even include instructions on how to use your product.

The Benefits

Cardboard displays are sturdier than you may think. They can support large items and display them in a unique manner that will set your product apart from the others on the shelf. Countertop and stand up displays place the wares at the perfect eye level to naturally draw the attention of the eye.

Custom display boxes keep your merchandise organized and presentable and are easy to know when they need to be restocked. They are easily transported and often times, they double as the box it is shipped in. If your company is expanding, cardboard displays are a more economical way to add as you grow.

Whether you obtain a new client or have a special venue event, custom display boxes are the perfect solution. They are great for home offices to add that professional touch. Wherever they are displayed they communicate your product in a quick and visually appealing way. They invite those who walk by to interact with your product and are more likely to choose it over others jumbled together on the nearby shelf.

[10/27/15]

Reusing Corrugated POP Displays

People see them in stores. Big corrugated POP displays advertising a contest or some new product. They come in different shapes and sizes. They can be customized to meet the needs of the business that is using them. They are a great marketing ploy that can get people to make impulse buys. The business benefits through higher sales. It is a tool that has been used for a long time and is still effective in many different locations.

Another similar tool are the display boxes. These boxes can serve as both a storage container for products and as a POP display. When they are used properly, they are a very effective tool for stores, at trade shows and many other places. The one downside of these tools is that they are usually temporary. Once the trade show ends or the business moves onto a new promotion, the displays have no use. They may be sent to the recycling plant, or they may just be thrown in the trash. It is something that does not need to happen. It is possible to find other uses for these old displays.

  • Yard displays – The displays made out of corrugated cardboard can be very durable. They can also be remade into something different. A homeowner can repurpose corrugated POP displays to use in their yard. The displays are often freestanding and they are large enough for people to see from a distance. They can easily be turned into holiday displays or turned into a great sign for yard sale.
  • School projects – Kids and parents work long and hard to finish school projects. The POP displays may save the family both time and money when trying to come up with a unique project.
  • Temporary shelving – Many of the displays have shelves on them that can be used as a temporary addition to a home to give them more space.
  • Storage bins – Cardboard display boxes can be perfect storage bins. They can be used to hold a child’s toys and to put them on shelves in the room. The bins make it easier for a kid to clean up their toys without spending a lot of money.

These are only some of the ways to repurpose the displays that the stores and trade shows no longer need. There are plenty of other ways for people to use the displays. The only thing that is stopping them is making sure that the displays are not thrown out before someone else can get their hands on it.

[3/12/15]