High Quantity of Counter Top Display Options

High Quantity of Counter Top Display

Candy is amongst the most typical products included in a high quantity of counter top display options. There is an abundance to select from; therefore, it is simple for store owners to pick a selection which will please their patrons, and it is popular amongst a broad array of customers, meaning you are just as likely to please a shopping grandma as you will be to please the grandson she is with.

As an owner of a business, perhaps you already have determined what type of candy your shop is going to sell, as well as the type of candy you are going to display upon your countertop; but, if you require some assistance, consider the following two factors: the types of customers your shop will attract and countertop space there is to work with.

Consider the Customers

Because they’ll cater to a broad array of customers, retail businesses such as grocery stores and convenience stores usually include just as broad a variety of candies inside their countertop corrugated display options. For instance, bulk wrapped candies such as Squirrel Nut Zippers, Laffy Taffy, Jolly Ranchers, Starlight Mints, as well as Atomic Fireballs usually satisfy the crowds, as will bulk unwrapped goodies such as good & Plenty, Mike & Ike, Jelly Beans, Hot Tamales, M&Ms, Skittles, Sprees, and Runts.

But, if your company handles a more mature demographic, you may want to think about candies such as Rich’s Gourmet Chocolates and European-Style Gold Label Chocolates These types of candies will work well to make the countertop displays more attractive for customers who have outgrown those days of Tootsie Rolls and Jawbreakers. While they are popular in grocery stores and convenience stores, they also are well received within more formal hotels and restaurant settings.

Consider your Countertop’s Size

Countertop displays featuring candy require containers that store, organize, and highlight that candy. You’ll have many choices to select from, which include clear and colored plastic containers, glass jars, and food grade plastic containers The type of containers you select will depend upon the type of candy you sell and the overall environment of the convenience store.

If there’s ample countertop area to work with, you may display many different types of candies using various small or medium-sized candy containers or a couple of big candy containers. You may want to place the candy bins on top of countertop racks, or you may want to be creative and play with the container’s positions to form your very own display.

Adding Custom Printing to Your Counter Top Display Boxes

Counter Top Display Boxes

Have you ever really given thought to adding custom print to your countertop display boxes? You ought to. You really should. And why? To begin with, below are 6 very good reasons:

Promotion of your Brand

If your brand’s logo is on the side of the display box, just imagine how more immediate and much closer this impression is then when they view the logo on a freeway billboard or webpage banner advertisement. The individual who sees the logo is holding it inside their hand.

Differentiation

Then consider a brown UPS box. Not as great, huh? The degree of excitement will drop dramatically, and so will your customer’s viewpoint of your professionalism and trustworthiness when you put out a large quantity of display boxes.

Technical Details

A box is able to tell you things a product itself cannot always tell you: parts lists, ingredients, UPCs, warnings, product weight, instructions, etc. It is a proven portion of human psychology – the more that is known about a product, the more likely consumers are to purchase it again from the exact same source. Printing a product’s details on a display box, thereby, permits consumers to know more, and assists in building customer loyalty.

Environmentally-Friendly Promo

Customized box printing also is a chance to brag that the corrugated boxes are 100 percent recyclable because a company is green. It is yet one another method of building customer loyalty and brand image.

Re-Order Details

If you have a desire to assist your customers in placing more orders or locate more details about your company and product, you may print website URLs, instructions, QR codes, or virtually any other details you want on the display boxes. The simpler it is to order more items, the likelier your clients are to order more products.

Ease for Retailers

It’s especially for retailers: some boxes, like display shippers, are able to go right onto a shelf inside a retail store. With a customized print job, this won’t just cut back on labor expenses for a retailer, yet it’ll carry branding advantages for both retailer and supplier. The supplier automatically will have their brand image and their products on store shelves with eye and foot traffic brought in by a retail store, and a retailer benefits by incorporating a trusted product’s image and logo with the shopping experience they’ll offer their customers. It is win-win!

Where to Place a Counter Top Display

Counter Top Display

Countertop displays are a great marketing tool. They can be used by a retail business that wants to sell something or they can be used for marketing purposes by a business that wants people to know about them. They can be effective, but there are times when they do not work. Often times, the reason a counter top display does not accomplish what is needed is because of where it is placed. It is important that anyone that is using these displays thinks careful to make sure they get the best possible results from their display.

Start with the Display

The first thing to think about is the display itself. It needs to be something that catches the eye of anyone that passes by it. Simple corrugated cardboard displays might be easily ignored if they do not have any designs or wording. Adding the right graphics and making the display colorful are a good way to get it noticed.

It is also important for the display to tell a story. It needs to show off what it is displaying and give people a reason for taking whatever is in the display. The right pictures and words can easily be added to the counter top display. Without this, it may not produce the results that are expected.

Placing the Display

A great looking display is only one part of the battle. It is also important to put the display in a place where people will notice it. The most common place for a display on a counter top is where the customer is checking out. When the person is in line to check out, they have the time to look around. A good display in this location will be able to catch the customer’s eye and give the display a chance to work.

Displays for a product that are in high volume traffic areas are another good idea. Because these displays are on a countertop, it is also a good idea to put them at eye level for anyone to see. It is a good idea to not only try to come up with the right placement of the corrugated cardboard displays initially, it is also a good idea to monitor the effectiveness of the placement over time. It is not difficult to move a display that is not working to another location.

When a business takes the time to design a good display and puts it in the right place, they stand a good chance of having the success they want with it.

Creating the Perfect Counter Display

Counter Display

When it comes to advertising, one of the most effective types of advertising is point of sale marketing. This type of advertising is designed to spur consumers to make impulse buys. It is advertising that the consumer sees when they are already at a business and can be a great way to increase sales for any business. Big businesses have long used point of sale advertising to build their business, but many small businesses do not think that they can achieve the same success. The reality is that all businesses can do point of sale advertising if they take the time to learn how.

How to Advertise

The basic question that a business may have is how do they advertise anything. The easiest way is through the use of a counter display. A good display will be able to catch the customer’s eye and will make them stop and look to see what it is all about. It can be very elaborate or it can be simple. As long as it is able to catch the customer’s eye, it can be effective.

The display needs to convey the right message to the consumer. Once the counter display is able to get the consumer to stop, it needs to engage them. This can be done by providing them with information or by making them complete some type of action such as filling out a form. The longer that the display van engage the consumer, the more likely they will be to spend money as a result.

The Tools Needed

While may displays do not require any special material, the use of cardboard displays is one of the most common. These cardboard displays can include the printed material that is needed to convey the information that compels the consumer to make a purchase. It may be a message about a special sale of a product or it may be a call to action to get a person to fill out a form.

In addition to using the cardboard displays to deliver a message, they can also contain graphics that will catch a person’s eye. The graphics can include the name or picture of what is being displayed or it can include the logo of the business that is selling it. The key to the graphics is to make them something that people want to stop and see. The better the graphics, the easier it is to get a person to stop and read the message and then turn that visit into the impulse buy. The end result is more money for the business as a result of the displays.

How to Best Use Display Boxes

Display Boxes

Many businesses work hard to make as much money as possible. Retail operations often try to come up with inventive ways to attract more customers. Many manufacturers spend a lot of money trying to convince consumers to buy their products. There are many ways to spend money marketing a product. Some of the methods can be very expensive, but there is a basic tool that both retailers and manufacturers can use that is not that expensive. The use of display boxes is a great way to promote and market a product when it is used the right way.

What are they

The first thing that a business needs to know is how the display boxes are different than other boxes. The boxes used for display are designed to hold the product inside of it and are like a shelf for the product. These boxes can come in different sizes and shapes. They can include print and graphics on them to explain what the product is or to otherwise market what they are holding. The boxes can be freestanding or they can be counter top display boxes depending on the product and the space that is available. The displays can often be refilled or easily replaced when the product inside of them has been sold.

Ways to Use Them

Once the idea of the boxes is understood, it is important to know how to use them. A display is only effective if it can be seen by the consumer. The placement of the displays is very important. Most businesses will place the displays in areas where there is plenty of traffic. If the display looks good, people will stop and look at it. Large standalone displays are often placed at the end of aisles and counter top display boxes are often placed near a register where customers may be standing around.

The goal is to get a person to look at the display and make an impulse buy. Many people may not have thought about what is inside of the boxes, but because of the display, they make the purchase. If a box is placed where it cannot be easily seen or where there is not a lot of traffic, it will not be effective.

Manufacturers and businesses have been using boxes for display for many years. As long as they realize the best ways to use them, they are an effective and inexpensive marketing tool.