Use Counter Top Display to Catch Your Customer’s Attention

Counter Top Display

The problem with most shoppers is their little attention span for small or promotional products that when mixed with regular items become less visible. If you own and manage a small convenient store or work for one, having a countertop display will not only entice your customers to try what’s new but also make every item in your shop sellable.

Countertop or POP displays are small corrugated boxes that fit the product inside. Usually designed with an enticing message, they are the most effective and fascinating way to get a customer’s interest in something new.

Usually located near the counter, using a promotional counter display is an effective strategy to entice people while they are waiting in line. The subtle way which attracts a customer while he is paying for his purchase give your store additional revenue and at the same time promotes the product displayed.

A Counter Display is a Cost-effective and Powerful Way to Attract Impulse Buying

Supermarkets and convenient stores can benefit a lot by using POP display boxes. Their functionality and eye-catching display create interest in people by drawing a positive attention to the item or merchandise.

Impulse items that are useful, trendy, and seasonal always make it to every customer’s hand provided they captivate your buyers to stop, notice, and possibly try the item. In many ways, it is a win-win situation that allows effective advertisement and generates revenue both to the store and the manufacturer.

Tips To Create the Perfect Counter Display

Most grocers use display boxes in Toronto, Ontario because it is a good way to make small and less inviting items sellable. The attractive box display and the captivating message make it ideal for promotional items to vend.

One way to get your product noticed is to create shelf-ready boxes that are out of the box. This means creating a well-designed and crafted display box that adds a maximum impact to the product at hand. Using the appropriate art and font to draw attention always helps attract compulsive buying.

Also, remember that POP displays are meant to be attractive. Using your company logo and brand colors along with colors that pop out has a bigger chance to get noticed than monotonous and lifeless countertop displays. Fluorescent hues have always been captivating especially for trinkets but makes jewelry cheap. So, it is important to have the appropriate design and the right colors to make it visible to potential buyers.

Make Your Pop Displays Stand Out with These Tips

Pop Displays

Using a display box is one of the most inventive ways to attract potential customers and have them try your new and exciting product. Point-of-purchase or what is typically known as a POP display is being used by convenient stores and big malls when they have a new brand out in the market to engage participation among its clients.

Work on The Location

Most of these promotions can be found on the counter beside the cashier for the most part, as a way to entice a paying customer and get them interested. This works in so many ways as a waiting shopper has a limited attention span which more often gets the product’s interest.

As with any other materials, making your pop displays attractive can always get the attention of anyone and location plays an important role. Place your pop displays on locations where customers are less distracted such as the counter or the center aisle where they are thinking about what to buy.

Simple Designs Always Catch the Attention

Using simple designs that are easy to read and distinguish can be a good start when having your pop display created. Work on a design where the most critical information immediately grabs their attention. Excessive graphics, hard to read fonts, and poor light quality can be damaging to your marketing efforts as they all cause a customer to divert attention to something easily understandable.

“Simplicity is beauty,” although a cliché, would work best when using display boxes as a marketing tool. They keep your product streamlined with a comprehensible design and fonts that can be well understood.

Keep Your Products Visible

Your goal for using a pop display is to sell the product and not the design. Making your product noticeable is a key to successful marketing strategy. Keeping your product visible may not immediately lead to a sale, but it will help people recognize your brand which can lead to a potential patronage in the future.

Keep Your Pop Display Fresh and Make it Consistent

One crucial element of keeping your customers interested is maintaining an air of freshness on your products and promotions. Regularly updating your pop displays will keep your target market interested in what you have to offer along with creating a reputable brand that is easily recognized.

When updating your pop displays, also remember to have a consistent design so people will easily recognize the new product you are marketing. This is most often where marketing fails because customers think of the product as something different from what you already have.

Use a Counter Display in Montreal, Quebec

Counter Display

A counter display is a good marketing strategy to attract your customers to try something new or participate in a promo. Using corrugated pop displays can be a good way to advertise a product without spending much on promotions.

Pop displays are typically seen in convenient stores, pharmacies, and trade shows to trigger an interest in people. It can be an ideal way to promote a new product or launch an event. More and more establishments use this marketing ploy to entice people when launching a new product or promoting an event.

This is a relatively cost-effective marketing strategy as opposed to spending money on various other schemes including radio and television ads. Pop displays though are only temporary and can only be used once. They are discarded after a sales promotion to make way for other products.

What Makes a Pop Display Attractive?

Similar to display boxes, counter displays are used as a container or storage for promotional products. They are placed near the cash register to entice people to purchase the product spontaneously.

Using a counter display in Montreal, Quebec is a good way to generate a return-of-investment without allotting much budget on your advertising. It delivers a strong sense of appeal to make people want to try a new product or something that is on sale.

What makes a pop display attractive is the way they capture a customer’s attention. Creative displays and catchy phrases are commonly used to broadcast new products and services. A counter display is a great vehicle for last minute sales and promotion giving customers a chance to try something new.

These counter fixtures can be customized to fit the specific message you want to display on your counter top and the message your brand wants to announce. Promotional cardboard displays are ideal marketing strategies in the absence of needed funding. It has the same effect as the conventional ploys creating an interest in customers.

How to Use Your Pop Display Effectively

Placement plays a crucial role in the success of your marketing game plan. To attract customers, it needs to be situated in a place where their minds are not busy and their attention can be diverted from something else. Putting your pop display near the cash register where people are waiting diverts their attention and prompts impulsive buying.

Graphics is also an important part of grabbing your intended customer’s attention. It forms part of what makes people interested in your product. Customize your pop display to impart the message you want to communicate to your prospective customers.

Creatively Designed Counter Top Displays in Toronto

Counter Top Displays

With businesses creating multiple sections in stores, it has become increasingly crucial to come up with creative ways in appealing to customers, including the use of well-designed counter top displays. Making the right products and services available may not always be enough. The ways with which these goods are displayed and conveyed to their customers is equally important as well. That’s why display boxes in Toronto, Ontario and other similar display units are being made available to help businesses in drawing attention to their products.

Types of Counter Top Displays

Some shop owners tend to look through larger display pieces to appeal to customers, but the quality of products can still be emphasized through small displays. Even small counter top displays strategically placed in a store can be the driving power to push sales forward.

Drawers and other similar stackable display units are practical and look presentable when placed on top of each other. While customers can easily pull out the goods they need, you can also save up on counter space. For businesses, to establish a reputable brand is a crucial process. By getting creative, you can simply display your name and print your logo in your counter top display units. With this approach, you can display your products while advertising your brand.

Tips for Well-Designed Counter Top Displays

If you’re planning to make arrangements for your store and change up your product displays, make sure to carefully choose your counter top displays. You should know what material they are made of as it can affect the both of the display’s longevity and physical appearance.

Similarly crucial is the need to choose counter top display units that are compatible to your brand and image. You should be able to choose colors that best suit your store’s current color scheme. These display units should ultimately show off your goods to your customers. Don’t reduce their quality by displaying it in ways that do not emphasize their quality.

Aside from physical appearance, counter top display units should also be flexible and easy to use. Having a store will require you to move things around once in a while and have certain goods be displayed more often than others. Using flexible and easy to use display units will be helpful for increasing interest among your customers without getting confused.

Well-planned counter displays work well in any store or retail environment, including convenience stores, boutiques, and gift shops, to name a few. Such tools offer a big opportunity for you to rake in high returns on your investments; counter top displays that are creative, organized, and easy to use can ensure satisfactory customer experience that can result to sales and performance.

Benefits of Using A Counter Top Display

Counter Top Display

Counter top display is an effective marketing tool that can be used to promote the sales of various products. These units are specifically designed to promote and sell products. The custom display boxes in Burnaby, B.C offer a great opportunity to capture the attention of the customer. Custom shapes, bold colors and large fonts can be used to attract the attention of the captive audience at the point of sale.

Counter displays are ideal for small and large companies as they provide a perfect opportunity to roll out new products or specifically display special products that are promoted. Irrespective of whether the products are large or small the displays can be strategically placed to attract the maximum attention and increase sales.

The counter displays can be made more interactive. Tear off coupons, touch screen, QR codes and interactive games are a great way to engage with the customers. A good retail display can increase the value of the product and ultimately make an impact on the bottom line of the company.

  • Increase Brand Awareness

A customized display box can help in creating a real and tactile message that appeals to the customers. The in-store displays can increase brand awareness by highlighting the main features of the product that is been displayed. This can help reinforce the brand online and offline.

  • Provide New Information

The innovative custom displays provide a platform to companies to launch new products and services. Interesting information relating to benefits and offers of the product can be conveyed to the customer in a cost-effective manner.

  • Versatile

The display box can be customized as per the specific needs of the customer. It can be shaped and sized in any design or form imaginable. This gives the customer more choices than the other traditional displays available in the market. The material used to make the displays can be reshaped and recycled, making them environmental friendly too.

  • Convenience

As the displays require only a small amount of time and effort they provide a lot of convenience. The creative designs and color patterns can help garner the complete attention of the potential customer. This can greatly enhance the chances of a potential sale happening.

Counter displays can easily be folded whenever they are shipped and this makes transportation easy from one retail location to the other. The displays work well when they are utilized as marketing products to increase sales. Brand awareness and sales increase when they are used properly.

High Quantity of Counter Top Display Options

High Quantity of Counter Top Display

Candy is amongst the most typical products included in a high quantity of counter top display options. There is an abundance to select from; therefore, it is simple for store owners to pick a selection which will please their patrons, and it is popular amongst a broad array of customers, meaning you are just as likely to please a shopping grandma as you will be to please the grandson she is with.

As an owner of a business, perhaps you already have determined what type of candy your shop is going to sell, as well as the type of candy you are going to display upon your countertop; but, if you require some assistance, consider the following two factors: the types of customers your shop will attract and countertop space there is to work with.

Consider the Customers

Because they’ll cater to a broad array of customers, retail businesses such as grocery stores and convenience stores usually include just as broad a variety of candies inside their countertop corrugated display options. For instance, bulk wrapped candies such as Squirrel Nut Zippers, Laffy Taffy, Jolly Ranchers, Starlight Mints, as well as Atomic Fireballs usually satisfy the crowds, as will bulk unwrapped goodies such as good & Plenty, Mike & Ike, Jelly Beans, Hot Tamales, M&Ms, Skittles, Sprees, and Runts.

But, if your company handles a more mature demographic, you may want to think about candies such as Rich’s Gourmet Chocolates and European-Style Gold Label Chocolates These types of candies will work well to make the countertop displays more attractive for customers who have outgrown those days of Tootsie Rolls and Jawbreakers. While they are popular in grocery stores and convenience stores, they also are well received within more formal hotels and restaurant settings.

Consider your Countertop’s Size

Countertop displays featuring candy require containers that store, organize, and highlight that candy. You’ll have many choices to select from, which include clear and colored plastic containers, glass jars, and food grade plastic containers The type of containers you select will depend upon the type of candy you sell and the overall environment of the convenience store.

If there’s ample countertop area to work with, you may display many different types of candies using various small or medium-sized candy containers or a couple of big candy containers. You may want to place the candy bins on top of countertop racks, or you may want to be creative and play with the container’s positions to form your very own display.

Adding Custom Printing to Your Counter Top Display Boxes

Counter Top Display Boxes

Have you ever really given thought to adding custom print to your countertop display boxes? You ought to. You really should. And why? To begin with, below are 6 very good reasons:

Promotion of your Brand

If your brand’s logo is on the side of the display box, just imagine how more immediate and much closer this impression is then when they view the logo on a freeway billboard or webpage banner advertisement. The individual who sees the logo is holding it inside their hand.

Differentiation

Then consider a brown UPS box. Not as great, huh? The degree of excitement will drop dramatically, and so will your customer’s viewpoint of your professionalism and trustworthiness when you put out a large quantity of display boxes.

Technical Details

A box is able to tell you things a product itself cannot always tell you: parts lists, ingredients, UPCs, warnings, product weight, instructions, etc. It is a proven portion of human psychology – the more that is known about a product, the more likely consumers are to purchase it again from the exact same source. Printing a product’s details on a display box, thereby, permits consumers to know more, and assists in building customer loyalty.

Environmentally-Friendly Promo

Customized box printing also is a chance to brag that the corrugated boxes are 100 percent recyclable because a company is green. It is yet one another method of building customer loyalty and brand image.

Re-Order Details

If you have a desire to assist your customers in placing more orders or locate more details about your company and product, you may print website URLs, instructions, QR codes, or virtually any other details you want on the display boxes. The simpler it is to order more items, the likelier your clients are to order more products.

Ease for Retailers

It’s especially for retailers: some boxes, like display shippers, are able to go right onto a shelf inside a retail store. With a customized print job, this won’t just cut back on labor expenses for a retailer, yet it’ll carry branding advantages for both retailer and supplier. The supplier automatically will have their brand image and their products on store shelves with eye and foot traffic brought in by a retail store, and a retailer benefits by incorporating a trusted product’s image and logo with the shopping experience they’ll offer their customers. It is win-win!

Where to Place a Counter Top Display

Counter Top Display

Countertop displays are a great marketing tool. They can be used by a retail business that wants to sell something or they can be used for marketing purposes by a business that wants people to know about them. They can be effective, but there are times when they do not work. Often times, the reason a counter top display does not accomplish what is needed is because of where it is placed. It is important that anyone that is using these displays thinks careful to make sure they get the best possible results from their display.

Start with the Display

The first thing to think about is the display itself. It needs to be something that catches the eye of anyone that passes by it. Simple corrugated cardboard displays might be easily ignored if they do not have any designs or wording. Adding the right graphics and making the display colorful are a good way to get it noticed.

It is also important for the display to tell a story. It needs to show off what it is displaying and give people a reason for taking whatever is in the display. The right pictures and words can easily be added to the counter top display. Without this, it may not produce the results that are expected.

Placing the Display

A great looking display is only one part of the battle. It is also important to put the display in a place where people will notice it. The most common place for a display on a counter top is where the customer is checking out. When the person is in line to check out, they have the time to look around. A good display in this location will be able to catch the customer’s eye and give the display a chance to work.

Displays for a product that are in high volume traffic areas are another good idea. Because these displays are on a countertop, it is also a good idea to put them at eye level for anyone to see. It is a good idea to not only try to come up with the right placement of the corrugated cardboard displays initially, it is also a good idea to monitor the effectiveness of the placement over time. It is not difficult to move a display that is not working to another location.

When a business takes the time to design a good display and puts it in the right place, they stand a good chance of having the success they want with it.

Creating the Perfect Counter Display

Counter Display

When it comes to advertising, one of the most effective types of advertising is point of sale marketing. This type of advertising is designed to spur consumers to make impulse buys. It is advertising that the consumer sees when they are already at a business and can be a great way to increase sales for any business. Big businesses have long used point of sale advertising to build their business, but many small businesses do not think that they can achieve the same success. The reality is that all businesses can do point of sale advertising if they take the time to learn how.

How to Advertise

The basic question that a business may have is how do they advertise anything. The easiest way is through the use of a counter display. A good display will be able to catch the customer’s eye and will make them stop and look to see what it is all about. It can be very elaborate or it can be simple. As long as it is able to catch the customer’s eye, it can be effective.

The display needs to convey the right message to the consumer. Once the counter display is able to get the consumer to stop, it needs to engage them. This can be done by providing them with information or by making them complete some type of action such as filling out a form. The longer that the display van engage the consumer, the more likely they will be to spend money as a result.

The Tools Needed

While may displays do not require any special material, the use of cardboard displays is one of the most common. These cardboard displays can include the printed material that is needed to convey the information that compels the consumer to make a purchase. It may be a message about a special sale of a product or it may be a call to action to get a person to fill out a form.

In addition to using the cardboard displays to deliver a message, they can also contain graphics that will catch a person’s eye. The graphics can include the name or picture of what is being displayed or it can include the logo of the business that is selling it. The key to the graphics is to make them something that people want to stop and see. The better the graphics, the easier it is to get a person to stop and read the message and then turn that visit into the impulse buy. The end result is more money for the business as a result of the displays.

Use Display Boxes to Proudly Show Off Your Products

Display Boxes

We know that you are busy running a business and dealing with all the various situations that comes with doing so. We know that you are interested in display boxes that are fast, eye-catching, and easy to use. We know that you are probably interested in using cardboard displays to improve sales and increase customer retention.

Because we know all these things, we manufacture the best display boxes and cardboard displays available today. Our boxes can be packed with a product and then opened in such a manner that the boxes become displays—no duplicating labor by paying one employee to pack a box and then paying another employee to unpack it and set up a display. Instead, our display boxes serve the role of shipping container and display all in one unit.

If you’re in the market for a new and creative way to display your merchandise you may want to take some time looking through our cardboard displays. These displays come in a variety of sizes and shapes, and can be used to efficiently display your merchandise. An effective display will have the benefit of increasing impulse purchases, and can even be used in such a way as to alter customer traffic patterns, allowing the vendor to direct customers to particular merchandising areas in the store.

Whether you are looking to purchase small display boxes in which to ship or sell small items, or larger cardboard displays to draw the eye of consumers and direct their shopping patterns, we have the perfect solution for you.

Savvy businesses know that display boxes can double as advertising media, and our boxes are no exception to this. You can set up a cardboard display and use it to sell a particularly popular item; at the same time you can use the display to advertise the other products and/or services your business has to offer.

When you use display boxes and cardboard displays you have the added benefit of helping the environment: you are using something made out of a renewable resource, and saving landfills from becoming filled with plastic, metal, or other less savory shipping and display materials.

Whatever you are looking for, chances are we have it on hand. Take a few minutes to browse through our listings. If you don’t see what you’re looking for, contact us and let us help you! We’re here to provide the best display boxes and cardboard displays on the market, and we look forward to working with you!